The World's Greatest Sales Lesson

By Darren Kelly

Would you like to discover the secrets of the world's greatest ever sales people? Darren Kelly's iTunes Number 1 Business Bestseller is finally available in its extended form. Kelly reveals the personal success stories of the names behind Apple, Microsoft, McDonald's, Nike, The Trump Organisation, Wal-Mart, Sony and Estée Lauder. He also reveals the traits that set these people apart from the rest, and he shows you how you can develop each of these traits in a matter of moments. This unique book is essential if you want to raise your game, your sales and your income.

• Language: English
• Publisher: Darren Kelly
• Release date: Jul 4, 2011
• ISBN: 9781466160552

Darren Kelly

Darren Kelly was born in Dublin in 1971. He worked as a salesperson for one of Dublin's most famous shoe stores, Boylan's Shoes before he landed a prestigious role as an Executive Officer at Dublin Port (Ireland's largest shipping port) in 1990. He received a Diploma in Law (Honours) from the Dublin Institute of Technology in 1993. He was approached by Dublin's biggest radio station, 98FM, to host his own show in 1999, and he decided to leave shipping and pursue the challenge. Within months, he was spotted by a West Yorkshire radio station called The Pulse, and he became a firm favourite with a new audience in England. In 2003, he was asked to sign for the biggest radio station outside London, Heart FM in Birmingham. He interviewed Grammy, Oscar and Brits winners, including Cher, Lionel Richie and George Michael, and TV stars, including Eamonn Holmes and Dara O' Briain. In 2007, he created The Kellcomm Method of Communication for Sales, Media Relations, Presentations and Personal Development. He hosted his last breakfast radio programme on Smooth Radio in 2009, before embarking on a full-time passion to help people in business increase productivity and sales through effective communication. The common thread of the last 20 plus years is his dedication to studying and teaching the art of communication to enrich people's lives, personally and in business.

Book preview

The World’s Greatest Sales Lesson

by

Darren Kelly

Smashwords Edition

Copyright 2010 Darren Kelly

Smashwords Edition, License Notes

This ebook is licensed for your personal enjoyment only. This ebook may not be re-sold or given away to other people. If you would like to share this book with another person, please purchase an additional copy for each recipient. If you’re reading this book and did not purchase it, or it was not purchased for your use only, then please return to Smashwords.com and purchase your own copy. Thank you for respecting the hard work of this author.

Darren Kelly is available as a Keynote Speaker and Master Trainer for Sales, Customer Service, Leadership, and Peak Performance. See more at www.kellcomm.co.uk. Kellcomm is a communication consultancy and training organisation that specialises in Sales, Customer Service, Media Relations, Presentations, Public Speaking and Peak Performance.

With the exclusion of short quotations for review, reproduction or deployment is prohibited, unless advance written permission has been received from the author. The use of this material in seminars, workshops and other training programmes is also prohibited, unless advance written permission has been received from the author.

This material is for educational purposes only, and the publisher and author do not guarantee that it will be suitable for your circumstances. They also cannot be liable to you or anybody else for any exclusion or error or for any damages that result. The publisher and author will not be liable for any damages that result from any inability to use or the complete use of the information, under any circumstances. This also applies to any claim or cause in any area of law.

The World’s Greatest Sales Lesson was authored independently by Darren Kelly. It has not been approbated by the subjects mentioned herein. The trademark names used in the book are to benefit those mentioned and not to infract them.

Table of Contents

Acknowledgements

Yes You Can

About Darren

Books by Darren

A Note from Darren

Chapter 1. Steve Jobs

Chapter 2. Bill Gates

Chapter 3. Ray Kroc

Chapter 4. Phil Knight

Chapter 5. Donald Trump

Chapter 6. Sam Walton

Chapter 7. Akio Morita

Chapter 8. Estée Lauder

Chapter 9. The World’s Greatest Sales Lesson, League Table (TM)

Chapter 10. Don’t Quit

Chapter 11. Hidden Bonus

Acknowledgements

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"There can be no friendship without confidence, and no confidence without integrity."

Samuel Johnson

Your wise words have filled the world with hope and joy.

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"History has demonstrated that the most notable winners usually encountered heart-breaking obstacles before they triumphed. They won because they refused to become discouraged by defeat."

B.C. Forbes (Forbes)

You wrote about successful business people, but your own success and words inspired them too.

Yes You Can

This book, while steeped in business and personal development, owes its original inspiration to a speech made in the USA on 8 January 2008. Barack Obama had just conceded defeat to Senator Hillary Clinton in the New Hampshire Primary. His emotive words sounded like they belonged in a victory speech, and on closer examination, I discovered the ingredients of thought that helped rejuvenate himself and his followers. Obama’s noble obsession or passion for change was evident as he spoke about being stirred and prepared for the challenges to come. If this was how he reacted to defeat, I wondered with excitement how he could empower his followers in victory. He praised the unbreakable self-belief of his followers who voted in record numbers because they had faith in change. Obama’s campaign plan was revealed when he called on everybody to take the journey to somewhere new. His plan to garner Democratic support was also flexible enough to encourage some Republicans to share a vision of a better and a more united America.

Strong personal values are what separate those who achieve success and fulfillment, and those who just achieve success. It was evident that Obama’s race for the White House was bolstered by a deep morality to ignite a spark in everybody to be better in social and business environments. Health care, every child’s future and the genius of people in business and education received his support in his vision for change.

Obama’s tempo and tenor showed us that hi-energy has the ability to transform our lives and the lives of those around us. The basketball loving Senator had power in body and spirit as he varied his delivery from the embracement of legitimate fears to encouragement with hi-energy hope. He maintained his rapport with his followers through an invitation for them to join his challenge for change. This was new to his followers, and he knew that, so he played the role of mentor. The obstacles of negativity and fear were dissolved by his words of encouragement and guidance, and his constant use of the team word,we.

Finally, he took us into the minds of the slaves who consistently searched for freedom and the immigrants who embraced new challenges to begin a better life. This was Obama’s way of telling us that the journey is not easy, but it is definitely achievable if you consistently do what’s required.

Obama’s speech asked us to pause and ponder the possibilities despite the harsh climate of recession and despair. It encouraged me to write about the eight golden traits necessary for outstanding success in Sales? After all, Obama was selling a vision with integrity when he embraced his followers. I thought about the people in business who have displayed each trait, and I set out on a voyage to provide you with their wisdom and experience.

Like Obama’s speech, the words of this book will never change, but I hope that every time you read it, you will have changed in many positive ways. Please use it to inspire you and carry you when times are tough. Use it to stimulate fresh thought and encourage reminders of your abilities. Use it to spread optimism and