Ask, Measure, Learn: Using Social Media Analytics to Understand and Influence Customer Behavior
By Lutz Finger and Soumitra Dutta
()
Currently unavailable
Currently unavailable
About this ebook
You can measure practically anything in the age of social media, but if you don’t know what you’re looking for, collecting mountains of data won’t yield a grain of insight. This non-technical guide shows you how to extract significant business value from big data with Ask-Measure-Learn, a system that helps you ask the right questions, measure the right data, and then learn from the results.
Authors Lutz Finger and Soumitra Dutta originally devised this system to help governments and NGOs sift through volumes of data. With this book, these two experts provide business managers and analysts with a high-level overview of the Ask-Measure-Learn system, and demonstrate specific ways to apply social media analytics to marketing, sales, public relations, and customer management, using examples and case studies.
Lutz Finger
LUTZ FINGER, a director at LinkedIn, is an authority on social media and text analytics. He’s also co-founder and former CEO of Fisheye Analytics, a media data-mining company whose products support governments and various NGOs, such as the Organisation for Economic Co-operation and Development (OECD) and the International Olympic Committee, which was acquired by the WPP group. Lutz is a highly regarded technology executive who built a sales center for Dell Europe as well as an incubator for mobile applications at Ericsson. He is a popular public speaker on business analytics and serves as an advisor and board member at several data-centric corporations in Europe and the US. He has an MBA from INSEAD as well as an MS in quantum physics from TU Berlin (Germany).
Related to Ask, Measure, Learn
Related ebooks
Thriving in a Data World: A Guide for Leaders and Managers Rating: 0 out of 5 stars0 ratingsNavigating Big Data Analytics: Strategies for the Quality Systems Analyst Rating: 0 out of 5 stars0 ratingsThe Big Data-Driven Business: How to Use Big Data to Win Customers, Beat Competitors, and Boost Profits Rating: 0 out of 5 stars0 ratingsLeading in the Age of Data Rating: 0 out of 5 stars0 ratingsPractical Guide to Salesforce Communities: Building, Enhancing, and Managing an Online Community with Salesforce Community Cloud Rating: 0 out of 5 stars0 ratingsBig Data: Opportunities and challenges Rating: 0 out of 5 stars0 ratingsUnderstanding Big Data: A Beginners Guide to Data Science & the Business Applications Rating: 4 out of 5 stars4/5Big Data in Practice: How 45 Successful Companies Used Big Data Analytics to Deliver Extraordinary Results Rating: 4 out of 5 stars4/5Becoming a Data Head: How to Think, Speak, and Understand Data Science, Statistics, and Machine Learning Rating: 0 out of 5 stars0 ratingsBecoming Data Literate: Building a great business, culture and leadership through data and analytics Rating: 0 out of 5 stars0 ratingsUsing Intranets: To Implement Strategy, Build Teamwork and Manage Change Rating: 0 out of 5 stars0 ratingsData Revolution: How Big Data Will Change the Way of Doing Business? Rating: 0 out of 5 stars0 ratingsBig Learning Data Rating: 0 out of 5 stars0 ratingsI'm not a numbers person: How to make good decisions in a data-rich world Rating: 0 out of 5 stars0 ratingsTaming The Big Data Tidal Wave: Finding Opportunities in Huge Data Streams with Advanced Analytics Rating: 4 out of 5 stars4/5Analytics in a Business Context: Practical guidance on establishing a fact-based culture Rating: 0 out of 5 stars0 ratingsBig Data: Using SMART Big Data, Analytics and Metrics To Make Better Decisions and Improve Performance Rating: 4 out of 5 stars4/5Social Media Metrics: How to Measure and Optimize Your Marketing Investment Rating: 4 out of 5 stars4/5The Attention Economy and How Media Works: Simple Truths for Marketers Rating: 0 out of 5 stars0 ratingsSelling Information Governance to the Business: Best Practices by Industry and Job Function Rating: 0 out of 5 stars0 ratingsBig Data Analytics: Disruptive Technologies for Changing the Game Rating: 4 out of 5 stars4/5Data Driven: Harnessing Data and AI to Reinvent Customer Engagement Rating: 0 out of 5 stars0 ratingsBig Data Bootcamp: What Managers Need to Know to Profit from the Big Data Revolution Rating: 4 out of 5 stars4/5Summary of Rishad Tobaccowala's Restoring the Soul of Business Rating: 0 out of 5 stars0 ratingsWhat Is Big Data Rating: 0 out of 5 stars0 ratingsFail Fast, Learn Faster: Lessons in Data-Driven Leadership in an Age of Disruption, Big Data, and AI Rating: 4 out of 5 stars4/5Data Crush: How the Information Tidal Wave Is Driving New Business Opportunities Rating: 4 out of 5 stars4/5Google Data Studio for Beginners: Start Making Your Data Actionable Rating: 0 out of 5 stars0 ratingsBlissful Data Rating: 4 out of 5 stars4/5
Strategic Planning For You
The 12 Week Year (Review and Analysis of Moran and Lennington's Book) Rating: 5 out of 5 stars5/5How to Grow Your Small Business: A 6-Step Plan to Help Your Business Take Off Rating: 4 out of 5 stars4/5Summary of The 33 Strategies of War: by Robert Greene - A Comprehensive Summary Rating: 0 out of 5 stars0 ratingsStart Your Own Business: The Only Startup Book You'll Ever Need Rating: 3 out of 5 stars3/5Strategy Skills: Techniques to Sharpen the Mind of the Strategist Rating: 4 out of 5 stars4/5The 10X Rule: The Only Difference Between Success and Failure Rating: 5 out of 5 stars5/5The Art of War: A New Translation Rating: 4 out of 5 stars4/5Hagakure: The Book of the Samurai Rating: 4 out of 5 stars4/5Scaling Up: How a Few Companies Make It...and Why the Rest Don't (Rockefeller Habits 2.0 Revised Edition) Rating: 4 out of 5 stars4/5Primalbranding: Create Belief Systems that Attract Communities Rating: 4 out of 5 stars4/5Rocket Fuel (Review and Analysis of Wickman and Winter's Book) Rating: 5 out of 5 stars5/5Both/And Thinking: Embracing Creative Tensions to Solve Your Toughest Problems Rating: 0 out of 5 stars0 ratingsTime Management (The Brian Tracy Success Library) Rating: 5 out of 5 stars5/5Creating a Business Plan For Dummies Rating: 3 out of 5 stars3/5Signing Service Secrets Revealed: A Guide On How To Start Your Own Signing Service Service Company Rating: 0 out of 5 stars0 ratingsThe Ultimate Sales Machine (Review and Analysis of Holmes' Book) Rating: 4 out of 5 stars4/57 Powers: The Foundations of Business Strategy Rating: 5 out of 5 stars5/5The AI Factor: How to Apply Artificial Intelligence and Use Big Data to Grow Your Business Exponentially Rating: 0 out of 5 stars0 ratingsPeople Powered: How Communities Can Supercharge Your Business, Brand, and Teams Rating: 5 out of 5 stars5/5Good Strategy Bad Strategy (Review and Analysis of Rumelt's Book) Rating: 3 out of 5 stars3/5New Sales. Simplified.: The Essential Handbook for Prospecting and New Business Development Rating: 4 out of 5 stars4/5Moments of Impact: How to Design Strategic Conversations That Accelerate Change Rating: 4 out of 5 stars4/5Rewired: The McKinsey Guide to Outcompeting in the Age of Digital and AI Rating: 5 out of 5 stars5/5Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets Rating: 4 out of 5 stars4/5Summary: The 22 Immutable Laws of Marketing: Review and Analysis of Ries and Trout's Book Rating: 5 out of 5 stars5/5Business Plan Checklist: Plan your way to business success Rating: 5 out of 5 stars5/5Ready, Fire, Aim (Review and Analysis of Masterson's Book) Rating: 5 out of 5 stars5/5Summary: Made to Stick: Review and Analysis of the Heath Brothers' Book Rating: 0 out of 5 stars0 ratingsNeuroscience for Leadership: Harnessing the Brain Gain Advantage Rating: 0 out of 5 stars0 ratingsMONEY Master the Game (Review and Analysis of Robbins' Book) Rating: 5 out of 5 stars5/5
Reviews for Ask, Measure, Learn
0 ratings0 reviews