NZ Marketing

Jason Wells of DOT Loves Data

Over the past few months we’ve become accustomed to Dr. Ashley Bloomfield’s daily data dump. His regular 1pm slot has provided us with the latest information and statistics on the Covid-19 pandemic; from new cases and testing rates to clusters hardest hit. News organisations were quick to infographic this data for easy consumption as our general conversation turned to quoting Bloomfield’s neatly packaged data.

But, what does all this data mean? How do we interpret it and make it meaningful in our lives? Jason Wells, CEO and founder of DOT Loves Data, says it’s all good and well having heaps of data, but it needs to be easily understood, relevant and up to date. Data needs to be

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