Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers
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About this ebook
The bible for bringing cutting-edge products to larger markets—now revised and updated with new insights into the realities of high-tech marketing
In Crossing the Chasm, Geoffrey A. Moore shows that in the Technology Adoption Life Cycle—which begins with innovators and moves to early adopters, early majority, late majority, and laggards—there is a vast chasm between the early adopters and the early majority. While early adopters are willing to sacrifice for the advantage of being first, the early majority waits until they know that the technology actually offers improvements in productivity. The challenge for innovators and marketers is to narrow this chasm and ultimately accelerate adoption across every segment.
This third edition brings Moore's classic work up to date with dozens of new examples of successes and failures, new strategies for marketing in the digital world, and Moore's most current insights and findings. He also includes two new appendices, the first connecting the ideas in Crossing the Chasm to work subsequently published in his Inside the Tornado, and the second presenting his recent groundbreaking work for technology adoption models for high-tech consumer markets.
Editor's Note
Most impactful business book…
Moore guides readers through the technology adoption lifecycle and provides an overview of the chasm that exists between early adopters and mainstream consumers, where many great products “languish and companies die.” Outlines common errors and provides tangible steps to avoid them.
Geoffrey A. Moore
Geoffrey A. Moore is the author of Escape Velocity, Inside the Tornado, and Living on the Fault Line.
Read more from Geoffrey A. Moore
Crossing the Chasm: Marketing and Selling Technology Project Rating: 4 out of 5 stars4/5Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets Rating: 4 out of 5 stars4/5Escape Velocity: Free Your Company's Future from the Pull of the Past Rating: 4 out of 5 stars4/5The Gorilla Game, Revised Edition: Picking Winners in High Technology Rating: 0 out of 5 stars0 ratingsLiving on the Fault Line, Revised Edition: Managing for Shareholder Value in Any Economy Rating: 3 out of 5 stars3/5
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Reviews for Crossing the Chasm, 3rd Edition
19 ratings3 reviews
- Rating: 5 out of 5 stars5/5I enjoyed reading this book from a perspective of understanding the underlying principles. I am not in the high-tech market, but instead am in change management. As I read I found many applications of the principles in this book to my career. Thank you.
- Rating: 5 out of 5 stars5/5Awesome read to explain High Tech! As a VC investor, an essential read.
- Rating: 5 out of 5 stars5/5true eye opener for those who aren't involved directly in the high-tech business industry.