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Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers
Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers
Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers
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Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers

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The bible for bringing cutting-edge products to larger markets—now revised and updated with new insights into the realities of high-tech marketing

In Crossing the Chasm, Geoffrey A. Moore shows that in the Technology Adoption Life Cycle—which begins with innovators and moves to early adopters, early majority, late majority, and laggards—there is a vast chasm between the early adopters and the early majority. While early adopters are willing to sacrifice for the advantage of being first, the early majority waits until they know that the technology actually offers improvements in productivity. The challenge for innovators and marketers is to narrow this chasm and ultimately accelerate adoption across every segment.

This third edition brings Moore's classic work up to date with dozens of new examples of successes and failures, new strategies for marketing in the digital world, and Moore's most current insights and findings. He also includes two new appendices, the first connecting the ideas in Crossing the Chasm to work subsequently published in his Inside the Tornado, and the second presenting his recent groundbreaking work for technology adoption models for high-tech consumer markets.

Editor's Note

Most impactful business book…

Moore guides readers through the technology adoption lifecycle and provides an overview of the chasm that exists between early adopters and mainstream consumers, where many great products “languish and companies die.” Outlines common errors and provides tangible steps to avoid them.

LanguageEnglish
PublisherHarperCollins
Release dateJan 28, 2014
ISBN9780062293008
Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers
Author

Geoffrey A. Moore

Geoffrey A. Moore is the author of Escape Velocity, Inside the Tornado, and Living on the Fault Line.

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Rating: 4.526315789473684 out of 5 stars
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  • Rating: 5 out of 5 stars
    5/5
    I enjoyed reading this book from a perspective of understanding the underlying principles. I am not in the high-tech market, but instead am in change management. As I read I found many applications of the principles in this book to my career. Thank you.
  • Rating: 5 out of 5 stars
    5/5
    Awesome read to explain High Tech! As a VC investor, an essential read.
  • Rating: 5 out of 5 stars
    5/5
    true eye opener for those who aren't involved directly in the high-tech business industry.

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Crossing the Chasm, 3rd Edition - Geoffrey A. Moore

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