An Entrepreneur's Autopsy: Rebounding From A Failed Start

By Jonah Jones

Being afraid to fail often stops many of us from starting up a business. But is that fear reasonable? How likely is it for a new business to fail?

Even if failure does happen, isn’t there a way to rebound? Of course! The Unfair Edge was a colossal failure at first. This book documents all of my failures and struggles during my initial launch of this business and all the things I did to correct them for a successful re-launch. I conducted somewhat of an autopsy of the failed enterprise and came to some interesting conclusions.

Before you go back to the drawing board, give this a read.

This book explores the following things:

-Do 9 out of 10 businesses really fail?
-What separates those that fail from those that succeed?
-How likely is it for a failed business to restart and become successful?
-How I restarted from my failed first attempts

There are so many metrics used to determine if a business is holding together or if it’s falling apart. But the real standard of measurement should be this: are you making the internet a better place?

Are you putting content on the web that helps people? Are you making videos that benefit people? Are your books clearly defined by their titles and does the consumer have an obvious idea what they’ll get from it? The purpose of each business is to make money, no doubt. But how do they even do that? By making life easier for others.

If your website makes the internet a better place, visitors will remember you as someone genuinely trying to do good. That’s who they want to do business with. That’s who they want to buy from.

• Language: English
• Publisher: Jonah Jones
• Release date: Sep 25, 2013
• ISBN: 9781301771141

Jonah Jones

Michael Jonah Jones is the man behind AnUnfairEdge.com. Jones is a graduate from the University of Central Florida and Saint Petersburg College with degrees in Mass Communication and Digital Media. But none of those degrees helped him get a job and he came to the conclusion that most college degrees just aren't good enough anymore. He had spent most of his working life in manual labor jobs like cooking in restaurants and working in retail. It wasn’t until 2012, after his third college graduation, that he began more meaningful work such as market consulting and webmastering for Lavan: Body, Mind & Soap.

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