Freeconomics: Making Millions Giving it Away

By Martin Martinez

Who doesn't like getting something for FREE?

Think of companies such as Google & Facebook, which mastered the power of FREE to generate billions of dollars in profit, whilst never charging for their services.

Beyond Internet companies, many businesses are trying to harness the benefits of making part of or all of their products or services FREE of charge to their consumers, with the objective to start, grow and ultimately profit to various degrees of success.

Unfortunately, many are going broke doing it before they reach their goals.

'Freeconomics - Making Millions Giving it Away' shares multiple proven business models used around the world by entrepreneurs for maximum benefit.

Giving away your product or service has never been so profitable!

• Language: English
• Publisher: Martin Martinez
• Release date: Sep 8, 2013
• ISBN: 9781301644773

Martin Martinez

Dealing with adversity, uncertainty and change are common traits ingrained in most successful entrepreneurs, qualities Martin learnt before the age of 14. By this stage in his life Martin had moved a total of 12 times in 2 continents and attended 7 different schools. A few years after arriving in Australia with less then $3,000 and a suitcase, Martin completed his High School certificate before pursuing a career in corporate Australia. Like any entrepreneur he quickly realised that working for someone else wasn’t for him and shortly after he left to help his parents manage a dwindling French Patisserie Business which he helped turn around within a space of a couple of months. With this new found passion, Martin’s next challenge wasn’t what business to start but where to get the money to start it. So he decided to return back to the corporate world by getting a job at Star City Casino. He quickly moved up the corporate ladder and within a couple of years he was asked to be involved in the installation of poker on the casino floor as part of the Casino’s latest license acquisition to host poker games. This opportunity gave him great insight about poker as a business as well as the global popularity and growth. In 2005 he went on to launch: Australian Poker League and after 3 years of hard work, determination and persistence he grew the company to become the world’s largest poker franchise with over 120 territories in two countries, whilst generating combined revenue north of $50M per annum. After successfully exiting the business in 2011, Martin now spends majority of his time investing in new start-ups and mentoring entrepreneurs.

Book preview

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Reviews for Freeconomics

[Matt Endersby · Rating: 5 out of 5 stars]

Very intresting read. Learnt alot, so.many helpful tips, will most probably read again.