Arts & Crafts Shows: The Top 10 Mistakes Artist Vendors Make... And How to Avoid Them!
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About this ebook
If you're an Arts and Crafts Show Vendor who wants to know the secrets of overcoming the major mistakes vendors make, how to avoid them, and successfully earn a living with Arts & Crafts shows, then you're about to discover how to achieve real financial independence right now!
In fact, if you want to know how to run a profitable Arts & Crafts show business, then this new eBook - "Arts & Crafts Shows: The Top 10 Mistakes Artist Vendors Make... And How to Avoid Them!" - gives you the answers to 10 important questions and challenges every Arts and Crafts Show Vendors faces, including:
- How do you make a living as a professional artist vendor?
- How can you be successful in selling at an Arts and Crafts Show?
- How can you make every show profitable?
- What are the 10 major costly mistakes an artist vendor can make?
- How do you maximize profits from an Arts and Crafts show?
... and more!
So, if you're serious about wanting to achieve financial freedom and independence through the Arts and Crafts show business, and you want to know how to run a profitable Arts & Crafts show booth, then you need to read "Arts & Crafts Shows: The Top 10 Mistakes Artist Vendors Make... And How to Avoid Them!" right now, because Arts & Crafts Show expert, Michael Delaware, will reveal to you how every Arts and Crafts show artist vendor, regardless of experience level, can avoid these mistakes and succeed - Today!
Michael Delaware
Michael Delaware is a Phoenix, Arizona native who now resides in Battle Creek, Michigan with his wife Margarita. He also lived in Georgia for 15 years before moving to Michigan. He is a member of the National Association of Realtors, The Council of Residential Specialists, and the Michigan Association of Realtors. He is also an active member of the Battle Creek Area Association of Realtors where he was awarded 'Realtor of the Year' in 2010, and served as Board President in 2011. As an author, his works include numerous non-fiction books on real estate, sales management, marketing and other self-help topics. He has also written and published fiction stories for children all independently published by the: ‘If, And or But’ Publishing Company.
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Arts & Crafts Shows - Michael Delaware
Art & Crafts Shows:
The Top 10 Mistakes
Artist Vendors Make...
And How to Avoid Them!
Michael Delaware
Published by Michael Delaware and 'If, And or But Publishing'
Smashwords edition
Copyright © 2013 Michael Delaware
All rights reserved worldwide. No part of this publication may be replicated, redistributed, transmitted or given away in any form or by any means mechanical or electronic without the prior written consent of the author/publisher as relayed to you herein. This includes photocopying or recording, or by any information storage and retrieval system, or transmitted email without permission in writing from the publisher. Reviewers may quote brief passages in reviews.
This book contains some original photographs which are the exclusive property of the publisher, and subject to copyright. This book also contains clipart illustrations which were acquired by means of royalty free usage rights in 2013 and are copyright to: [#Graphicsfactory.com~http://www.graphicsfactory.com#]
While attempts have been made to verify all information provided in this publication, neither the author nor the publisher assumes any responsibility for: errors, omissions, or contrary interpretations of the subject matter herein. This book is for entertainment purposes only. The views expressed are those of the author alone, and should not be taken as expert instruction or commands.
The reader is responsible for his or her own actions in using or applying the material presented herein. Neither the author nor the publisher assume any responsibility or liability whatsoever on the behalf of the purchaser or reader of these materials. Any perceived slight of any individual or organization is purely unintentional.
[#www.IfAndorButPublishing.com~http://ifandorbutpublishing.com#]
[#Facebook.com/IfAndorButPublishing~http://www.facebook.com/ifandorbutpublishing#]
Table of Contents
Title Page
Dedication
Introduction
Mistake #1: No Preparation & Organization
Mistake #2: Booth Basics Missing
Mistake #3: Inactive Instead of Proactive Selling
Mistake #4: Too Little, Too Much
Mistake #5: Failing to Draw
Mistake #6: Business Killing Practices
Mistake #7: Choosing the Wrong Show
Mistake #8: Poor or No Customer Service
Mistake #9: Pricing & Money Errors
Mistake #10: No Identity Capturing or Follow Up
Summary of Key Points
Arts & Crafts Show Links
About the Author
Publishers Page
Dedicated to all the
boys and girls of Summer;
Arts and Crafts Vendors
who make a living
as professional artists.
Whenever one writes a book such as this, it is always a good idea to share one’s own background which inspired the writing of it. This journey for me began over 25 years ago as of this writing.
During the 1980's and 1990's I owned and operated a stained and beveled glass door and window design and manufacturing company in the Atlanta metro area. I lived art creation on a daily basis for fifteen years during those times.
In 1991, my business moved our showroom location in Alpharetta, Georgia from a small obscure road frontage to a highly visible location in a neighboring community of Roswell. It was around that time that I joined the local merchants association, and became an active community volunteer for the next decade within this association, even serving as the President of that association for a few years from 1996 through early 1999.
One of the major events that the merchants association held annually was the 'Heart of Roswell Arts & Crafts Festival' which was held every May or sometimes in early June. This festival was held right in front of our storefronts, and covered the entire shopping district we were in spanning five blocks. I served both as a chair and general volunteer in some capacity on this committee from 1991 through 1998, mostly dealing directly with artist vendors.
Over the years I owned my business, my store also did many arts and crafts shows as a vendor participant off and on for over a decade in the 1990's in Georgia, Tennessee and Florida. From 2000 through 2009, after I had sold my business and moved to Michigan, I worked for a book publisher selling self help books, and we also partook in many arts and crafts shows and other festivals whenever they permitted non-artists to take a booth. We sold self help books and materials throughout the State of Michigan, Ohio and Indiana. In 2011 through 2012 my sister who owns a custom made map business where she also sold her paintings and other artwork asked me to help her with arts and crafts shows in the North Carolina Mountains, and so I again worked as a vendor in shows there as well.
I have taken part in Arts and Crafts shows in various capacities as an artist vendor, a non-artist vendor and a festival coordinator for over 20 years in Georgia, North Carolina, Tennessee, Florida, Michigan, Indiana and Ohio. I even once did a three day weekend selling books on the streets and in the subways of New York City as part of a training program, and I can tell you there is no better place in the world to experiment with huge volumes of people than in the Big Apple. One can literally see thousands of people from every cultural background imaginable in a single day, and it never slows down.
I have also been an avid festival attendee as a customer, and have been to arts and crafts shows in festivals all over the country. Some of those states that I have attended shows were Michigan, Ohio, Indiana, Arizona, Georgia, Florida, Virginia, Maryland, Tennessee, Kentucky, Alabama, Rhode Island, Massachusetts, and California. I love going to arts and crafts shows, and I it always bothers me to see an artist vendor who is hurting their own sales and does not realize it. So I thought it was high time that I wrote a book about what I have learned, and observed to share with others on this subject.
Over the years I have learned many things about the customer, and how vendors interact with them. I have made each and every mistake in this book at one time or another or seen others make them and cringed. I have learned through hours of experimentation and adjustment to my own booths on what works, and observed and interacted with hundreds of other successful artist vendors over the years and learned and observed their successful actions. This book is intended to compile that information, and make it available to you as an artist vendor or prospective artist vendor so that you can either improve on what you are doing, or launch a successful career avoiding huge costly mistakes.
Not every artist who attends an arts and crafts show is a great vendor. Not every vendor at an arts