The Turn Around: 30 Highly Successful Sales & Marketing Strategies for Small Businesses

By Serena de Comarmond

It’s the book every small business owner must read. Anyone who wants to take their business, turn it around and send it skyrocketing to success will find their directions clearly signposted within these pages.

Successful entrepreneur Serena de Comarmond shares her years of sales & marketing experiences and triumph’s condensed into 30 simple strategies that anyone can implement.

Her plan is spelled out in an easy to understand step-by-step method that includes numerous templates for a wealth of innovative sales & marketing materials.

de Comarmond’s master plan includes

▪ Smart Phone Triangle strategy—Capitalizing on the smart phone generation
▪ Dramatically increasing your in-store sales
•Bringing hundreds of new clients through your door, fast!
▪ Forging strategic alliances
▪ Making thousands of dollar with little or no financial investment
▪ Hosting in store events
▪ Getting celebrity endorsements
▪ How to lead and inspire your staff
▪ And much, much more

Best of all you can implement many of these highly successful strategies for less than $20.00.

“The Turn Around” is a road map that can help your business become profitable within a matter of days. Simply choose your favorite strategies and start putting them into effect.
Change your business strategy. Change your life!

“I’m to create to work a 9 to 5” – Serena de Comarmond

• Language: English
• Publisher: Serena de Comarmond
• Release date: Jun 6, 2013
• ISBN: 9781301607563

Serena de Comarmond

Serena has been an entrepreneur since the age of 23 and over the last decade has owned and managed businesses in the automotive, finance, import/export, manufacturing, hair and beauty, and wellness industries. Specializing in start up companies and with a strong focus on implementing strong sales and marketing strategies within all these businesses, Serena positions in these companies have included, CEO as well as Marketing, PR and Sales Director. Serena is also a published author who writes books geared toward helping small businesses become successful through adoption various marketing strategies that Serena has created. Career highlights Started up a company in the “LPG Conversion” industry which she was able to secure $1 million investment from an angel investor. Within 1 year she grew this company from start up to being the largest LPG conversion centre company in Australia. She then sold her shares to a public listed company where it was floated onto the ASX. Serena was CEO of this company. Serena opened Secret Stylist Hair 6 years ago and within two years grew the business from start up to being one of the most well known and successful hair extensions business in Australia which is currently stocked by the 3 largest Australian industry distributors. Norris, Salon First and Beauty Warehouse. Secret Stylist posters can we seen in thousands of salon windows across Australia. Secret Stylist is also sold in the USA, UK and has a small market share across Europe. Serena has been commissioned to opening a subsidiary of her business Secret Stylist Hair over in Africa. She had to adapt her brand for the African market then open an office, hire and train over 40 staff in all facets of the company including sales, marketing and even the general management postion. The co-owners of this company also owned the sole rights to Kodak and Bridgestone in Africa. They invested $1.5 million into this project. Serena was CEO of this company. Purchased the rights to Trichogenesis hair regrowth products and within 1 year grew the products marketing penetration from 1 outlet to 46 outlets. Developed the product from being a simple vial with no marketing material, to a point where it is now able to be licensed off to salon owners in both Australia and overseas. Along with the marketing materials serena also developed a 50 page training manual and 1 day course to support the training of Trichogenesis licensees. A hair loss suffer herself, Serena see’s this business as her calling and her chance to give back to society and to help hair loss suffers get their confidence back, one bald head at a time!

Book preview

INTRODUCTION

First of all I would like to give you a pat on the back for having the tenacity and self-belief to have gone out and taken your idea’s, your vision, your dream and transformed it into a business! You are now part of the small, elite group of people in this world known as entrepreneurs who possess the inner strength, power and self-belief to follow their dreams and turn them into reality.

I suspect that now, as a business owner you have realized that having a vision, creating a plan and then setting up and opening a business was only the first step in the long journey to success. Like most small business owners you have probably found yourself with a professional shop front, beautiful interior, polished staff and shiny new products, poised and ready for success… but has the poised part become the problem? What happens next? What happens now that you have made your dream a reality? How do you get the machine to run? How do you get customers through the doors?

Like many small business owners its about now that you may be realizing, perhaps spending 5 years at University gaining a Sales and Marketing degree might have been a good first step in your business journey. Like many small business owners, you may now be unhappy with the level of sales and new clients your business is generating. Like many small business owners you might be scratching your head and asking yourself what marketing direction do I take next?

Well this book is your answer. Congratulations on making the decision to begin The Turn Around because within these pages I am going to share with you 30 simple, yet highly effective sales & marketing strategies. These strategies have been proven to work, time and time again. How do I know that they work? I know because I’ve used them all personally and I have achieved phenomenal sales success with each and every strategy. I have also shared these strategies with hundreds of small business owners who have all generated thousands of dollars worth of new business within just a few days of implementing just one or two of these highly successful techniques.

Now it’s your turn to start making more sales and attracting more clients into your business. I am going to be by your side on this journey to turn your business around, coaching and encouraging you every step of the way.

I have been an entrepreneur since the age of 23 and over the last decade I have owned and managed businesses in the automotive, finance, import/export, manufacturing, hair and beauty, food and beverage and wellness industries. I currently own companies that manufacture products that are sold to small businesses. I am also the head licensor for a group of over 40 small business owners.

Through my career I have had many successes but in the early days I have also had the odd failure or two. As a result of it all I have learned some of the best, most finely tuned and successful Sales & Marketing strategies that the school of hard knocks has to offer!

I decided to write this book because I had seen so many small businesses owners struggling to make ends meet and I was constantly being approached by small business owners looking for advice, asking how they could turn their businesses around. Without any formal education or real business experience these talented entrepreneurs had often created beautiful shops and amazing products but they had discovered that getting their message out to the public and bringing clients through the door was proving almost impossible.

These entrepreneurs possessed the motivation and the drive to succeed and they had put extraordinary effort into their businesses but at the end of the day they did not have the sales or marketing skills required to drive sales through their business. So I have written this book for you. The small business owner who had a dream and went for it! The small business owner, who believed in their ideas and visions enough to make them a reality. This book is the last piece of the puzzle that you need to turn your business around and give you the skills to generate more sales and more new clients than you ever thought possible!

I am going to give you a simple road map with all of the directions and help you need to take your business from just scraping by to becoming a money making machine within just a few weeks.

According to the SBA (Small business administration) over 50% of small businesses fail in the first year and 95% will fail within the first five years of trading [1]. What I will teach you in these pages are all of the sales & marketing strategies that you will ever need to make your business part of the 50% that succeed and not part of the 50% who fail. And best of all…most of the marketing ideas in this book will cost you less than $300.00 to implement. In fact, over half of the strategies can be implemented for less than $20.00, so, if you are ready to start turning your spare change into thousands of dollars worth of new sales, with just a few hours of your time, then get reading my friend and get excited because The Turn Around of your small business is about to begin.

"My biggest motivation? Just to keep challenging myself. I see life almost like one long University education that I never had — everyday I’m learning something new."

- Richard Branson

THE GOLDEN QUESTION

My business mentor, a self made millionaire and owner of several small businesses, that he turned into big businesses, once gave me a piece of advice which is the single most valuable piece of advice I have ever received. He told me that whenever you meet a fellow business owner / entrepreneur you should always find a moment to ask them directly, "What is the one marketing strategy you have used that has brought your business the most success?"

Generally, the entrepreneur will ponder for a moment before answering and then what they tell you will be the most beneficial advice that they could ever give you. Asking this question allows you to fast track your way through all of the failed, unsuccessful marketing strategies that this business person may have implemented to give you their best strategy which, after all, is the only strategy that you are really interested in. Right? You want the winners, not the losers. You want the money makers, not the piggy bank shakers.

Now imagine that you were able to ask this question to hundreds of small business owners, over and over again, not only in your own industry but also in many different types of industries. I’ve done that for you. Imagine you were able to cut through all of the marketing strategies that didn’t work and save you all that time and money. I’ve done that for you. Imagine if you were able to access 30 low cost but highly effective marketing ideas that have not only worked for other businesses but have also—and often—taken businesses from losing hundreds to making thousands of dollars, week after week. I’ve done that for you.

In the course of my career I have spoken to hundreds of small business owners. Every time I meet a new person I always cut through the idle chitchat and, following my mentor’s advice, I ask them that golden question: What is the one marketing strategy you have used that has brought your business the most success?

This book is the culmination of 11 years of personal experience owning and operating my own small businesses. It is based on many candid conversations with highly successful small and medium business owners. It also comes from my experience mentoring and training hundreds of small business owners. The end result is that I have accumulated a wide range of successful marketing strategies that I am going to pass on to you. To repeat (and it is worth repeating): I am going to show you how to market your business and start making thousands of dollars every week with very little effort and very little money.

Are you ready to end the circle of disappointment that your current marketing strategies keep delivering? Are you ready to learn something new, easy to implement, and exciting?

Then it’s time. Welcome to this new phase in your businesses life that I like to call The Turn Around. It’s time to turn your business around and turn all those minus signs on your P & L statement into plusses! It’s time to get back in the black. Better still, it’s time to start making some serious money and to start making all of your personal financial dreams come true.

Let’s go!

Formal education will make you a living; self-education will make you a fortune.

– Jim Rohn

BEFORE WE GET STARTED

Before we get started let me explain how this book works. When I wrote this book I decided not only to tell you how to be successful, but also to give you access to all of the tools you require to roll out your chosen strategies. I am not only going to teach you new marketing strategies, but also give you access to all of the templates, links, contacts and information that you will need