The Power of Words
By J.H. White
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About this ebook
The Power of Words can virtually force you to agree with another's point of view, give them what they want, do what they ask and buy what they are selling. Their words are so reasonable, so logical, so believable that it's almost automatic for you to do as they ask because the manipulations are invisible, contrived with deadly purpose to control your thoughts, beliefs and actions.
Their Power lies in the MEANING that the words have for you. The words trigger concepts, ideas, memories, situations, circumstances, actions, thoughts and feelings from your subconscious mind into corresponding emotional responses toward the subject at hand. These emotional triggers have been defined as fallacious arguments because they are misleading and deceptive. While they appear to relate to the subject at hand, they do not. In most cases they have little to do with the subject at all.
"The Power of Words" details each of these emotional juggernauts and shows you what they are, how they work, and how they are used against you. Just to know them is your absolute defense against them. Like seeing sleight-of-hand tricks in slow motion, you'll know them when you see them again, and they will be completely ineffective and powerless over you.
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