Secrets of Hypnotic Selling Revealed

By Aaron Forland

Do not let the title fool you (or scare you).

Hypnotic Selling is not about "tricking" someone into buying your product or service. Aaron Forland dispels all the myths that revolve around hypnosis right from the start.

Then, he takes you on a step by step, instructional journey to show you the exact methods he has used and taught over the years to turn mediocre salespeople into top ranking super-salespeople.

Those with a burning desire to be the best in their field will pay close attention to the hypnotic selling tools presented. You will get enough information to create your own Hypnotic Selling
Treasure Chest of techniques that you will want to keep under lock and key, just like the most successful major corporations do, so your competitors are left in the dust, wondering what "magic" you possess.

Does the idea of making "selling" 200% easier than what you are experiencing right now sound good to you?

Does the image of having prospects practically begging you to allow them to purchase your product, put a smile on your face?

Does the ability to instinctively know what your client's really want and then be able to open up their eyes (and minds) so that they see you as the solution to their needs, wants, and desires, sound almost too good to be true?

Does the ability to overcome any objection...without even breaking a sweat, sound like something that you would like to master?

Does the thought of knowing that you have provided the best service and solution for every person that crosses you path, sound like a noble and worthy goal?

Lastly, does knowing that you can achieve all of this, and more, learning what the masters know, by pulling back the curtain of mystery and exposing the Art of Hypnotic Selling, sound almost criminal?

Well, the only crime would be if you let this opportunity pass you by.

Even if you aren't a "Natural Born Seller" (or closer) you can learn Hypnotic Selling techniques that have been used for centuries which will help you take your career from where it is right now, to where you really want it to be.

If you want to succeed, this is the tool you need to make that happen.

• Language: English
• Publisher: Aaron Forland
• Release date: Dec 22, 2011
• ISBN: 9780983908319

Aaron Forland

Aaron Forland takes the mystery out of successful selling. Over the last 15 years he has trained sales professionals who have gone on to double and triple their sales numbers using the methods in this book. Creating a mini success empire in a little corner of the world known as Dayton, Ohio these methods have been tried, tested, and perfected in a smaller market with million dollar results. He is a sought-after trainer because he gives you the tools that work; the tools that you need to create the business of your dreams.

Book preview

Foreword

Why I Created a Book on Hypnotic Selling

If you are motivated and passionate about succeeding in sales, then this book is for you. You may be a seasoned professional or are thinking about pursuing a career in sales. It doesn’t matter. If you picked up this book, then I think I can make a few assumptions about you. You would like to experience, or have experienced, one or more of the following:

1) You want to learn how to become a top, high earning salesperson by using the latest scientific methods that work right now. The same techniques that top professionals in your field are already using but won’t tell you about.

2) You’re frustrated with mediocre, average sales numbers quarter after quarter and are certain that there’s a better way to make a living.

3) You are tired of going to sales seminar after sales seminar only to discover that the old, rehashed information that many of them present just doesn’t work!

I’ve been right where you are!

I have diligently read the top sales books and went to countless sales seminars only to realize that they didn’t help me sell more or make more money. In fact, when I tried the techniques they taught, my sales numbers actually went down.

Some of the information provided actually improved my sales volume for a week or two; however I would mysteriously go back to the same sort of low, mediocre sales numbers that enticed me to read their books in the first place.

It was a great mystery to me…until I discovered the missing piece to the sales puzzle. I discovered the critical piece of selling information that would easily propel me into the upper tier of the sales profession.

That missing piece is Hypnosis.

Within the pages of this book, I’m going to deliver the necessary tools so you can not only complete, but master your own puzzle. You will learn how to produce sales numbers just like the top salespeople in your field are bringing in right now.

So, why should you listen to me? A guy from Ohio?

As a young entrepreneur, I started my first export business at the age of 16. I started selling professionally at the age of 20, but my sales numbers were simply average. I lived in a one-bedroom apartment, living paycheck to paycheck; It simply wasn’t enough. I was motivated but needed to know the secrets to selling success.

At the age of 22, I started studying hypnosis and persuasion. From somewhere in the darkness a light turned on, and I immediately saw the benefits of using the Art of Hypnosis. I realized that with the ability to speak to a person’s subconscious mind I could tactfully and ethically improve my sales career.

Now things started getting really interesting – and way more exciting!

By the age of 23 I had doubled my sales and was promoted to Assistant Manager. By the age of 24 I was managing a team of 15 salespeople and teaching them the Hypnotic Selling Methods that I explain in this book. Sales volume quadrupled.

By the age of 27 I was running an entire company of 80 employees and producing sales in excess of 10 million dollars in revenue each year. Today I run three separate companies that generate an excess of 30 million dollars in sales each year.

I achieved all of this using the methods of Hypnotic Selling that I will show you in the pages of this book.

In case you’re wondering, I no longer live in that one bedroom apartment. In fact, it took only 3 years to go from a struggling young salesman barely living from check to check to making a six figure income, living in a beautiful home in a beautiful neighborhood.

All this was accomplished in the little town of Dayton, Ohio where the median income is $27,500.

If I can accomplish this type of sales success in Dayton, Ohio using Hypnotic Sales, then you can certainly do well in your corner of the world.

I have been studying hypnosis for 14 years, and I am a Certified Hypnotherapist. I have successfully trained hundreds of salespeople to ethically double their sales and earn more money.

What I discovered was that traditional sales methods just don’t work anymore. They teach you to talk to a person’s conscious mind. However, it was their subconscious mind that held them back from saying yes to your sales proposal. That is, their subconscious mind suppressed the things that they really desire and need.

Hypnotic Selling isn’t trickery. In fact you can’t force someone into buying something that they don’t want to buy and expect to be successful long term.

Hypnotic Selling is about talking to the part of a person’s brain that makes the decisions…the subconscious mind.

Step by step, I am going to reveal to you why hypnosis works and then give you practical tools and exercises so you can incorporate these techniques into your sales presentations. I will also teach you how to hypnotize yourself so that you are open and ready for the success that comes when you use Hypnotic Selling.

Look, I was an average salesperson with the desire and the drive to become one of the best and make more money. Once I discovered the missing piece to the puzzle, I saw the potential. I understood that there was really no limit to what I could achieve when I consistently used these new techniques.

So without further delay, let’s move forward and discover how Hypnotic Selling can make you better at what you do…Sell!

Section 1: An Introduction to Hypnosis

The journey of hypnosis has been a long one. Today, you may be most familiar with stage hypnosis where curious audiences of thousands wait to see an unsuspecting man or woman dance like a chicken while in a trance. While this form of entertainment has brought mainstream recognition to the art of hypnosis, the roots of hypnotism and mesmerization travel back to ancient cultures. Throughout the years, hypnosis has evolved and has enjoyed a multitude of uses, benefits, and reputations.

However, some people fear the use of hypnosis.

They call it an evil practice only meant to bring harm upon those that are subjected to it. This small group believes that a hypnotist can make a person do something against their will. They fear the power that a hypnotist can potentially have over their subjects. For this reason, and because of this fear, some believe that using hypnosis in sales is just plain wrong. What good could possibly come from tricking someone into buying a product or service that they don’t need or cannot afford?

The answer to that question is simple…very little.

This is why the use of hypnosis in sales is not intended to trick someone into making a purchase that is not beneficial for them. This is not about a salesperson padding their commissions by fooling their clients. Hypnotic selling is about bypassing a person’s conscious, limiting beliefs so they are allowed to make the decisions that they really want to make.

The self-imposed walls that people erect based upon years of negative programming are made weaker through the proper use of hypnosis. This opens up their potential and awakens their true desires. A person whose potential has been unleashed will in turn be drawn into helping others unleash theirs. Consider it a sort of pay it forward system of opportunity.

In this first section we are going to discuss a brief history of hypnosis. You will learn about some of the negative outcomes that have been a result of powerful persuasion. You will understand how hypnosis came to have such a bad reputation in the minds of some people, those that fear the power. You will also learn about the many benefits that are the result of using hypnosis.

We will start our discussion of hypnosis in biblical and ancient times. We will then journey into the fields of medicine and psychotherapy to discover how the benefits of hypnosis are able to encourage patients to overcome fears and reach new plateaus of development and growth. Then we move onto the field of sports. I’ll show you how athletes harness the incredible forces of self hypnosis to enhance sports performance and achieve milestones that may otherwise be impossible.

There is always a shadowy side to any subject matter. When it comes to the use of hypnosis, the resulting benefits that occur far outshine any fears. Traditionally, we most fear what we don’t understand. When you understand that people have used the power of hypnosis to unleash the potential in others as well as themselves, you will be ready to embrace its use in your sales career. When you realize that those who use self hypnosis tend to be more self-reliant and capable of handling most problems, then you will readily seek its power for your own benefit - in sales as well as in your personal life.

In the Beginning…There Was Hypnosis

Perhaps the first recorded instance of hypnosis is found in the pages of the Old Testament in the Book of Genesis. No matter your religious beliefs, the story of Adam and Eve and their encounter with Satan in the form of a Serpent illustrates many examples of powerful and effective hypnotic persuasion.

And the Lord God said to the woman, What is this you have done? The woman said, The Serpent deceived me, and I ate. - Genesis 3:1-6, 11-13

In this story, the Serpent appealed to Eve through a hypnotic thought process. The Serpent pointed out to her all of the reasons she should eat the forbidden fruit. From the moment she came to life, the idea of avoiding fruit from the tree of knowledge was ingrained into her. Before meeting the Serpent, she did not consciously consider going against the instruction that was given to her by God and by Adam to avoid the fruit. However, upon hearing the Serpent talk of all the wonderful benefits of the fruit, Eve clearly thinks about the arguments being presented.

She considers: The fruit of the tree is good for food; the fruit of the tree is pleasant to behold; eating the fruit will make me wise; the fruit will make me like God. Since she was already curious about the fruit, she chooses to eat it after hearing the powerful suggestions of the Serpent.

Adam’s decision to go against the instructions of God in regard to the fruit was not based on thought. Instead, his decision was patterned after another hypnotic process. Someone he knew and trusted already did what he was being asked to do. Surely, if Eve was already eating the fruit, then it must be okay for him to also eat of the fruit.

When confronted by God about why they made the choice to disobey him, we get an answer that children and husbands have repeated for centuries: The devil made me do it and My wife made me do it!

And to think that we believe we have evolved so far beyond our ancient ancestors!

In clinical terms this is what psychologists call external attribution. It’s deployed to escape the consequences of bad behavior. We may simply see these Biblical excuses as man’s (and woman’s) first recorded example of passing the buck. But this story is also a good example of the power of hypnotic persuasion.

The Serpent put Eve in the future and painted a picture of how good her life would be if she would move past her conscious barriers and enjoy the fruit offered to her. It was just hanging there on the lowest branches, begging to be eaten. Eve considered the Serpent’s suggestion and then chose to agree with that future picture

The Temples and Courts of Ancient Cultures

The mystery of hypnosis continues with the magical stories of good and evil in ancient times

The ancient cultures of Greece and Egypt recognized the power of hypnosis for healing. We know this because sleep temples were discovered by archeologists. The wall paintings illustrated the use of trances to cure ailments. These sleep temples were much like our modern day hospitals but without the use of modern medicine. Many ailments were treated by placing patients in a trance-like state, reciting chants, and analyzing dreams to decide on a treatment. It’s believed that the treatments may have included meditation, fasting, baths, and sacrifices to the gods.

The first recorded hypnotic performances were held in the Egyptian court of King Khufu over 5000 years ago. Although there is very little written about this King, he was believed to be both ruthless and powerful. Is it any wonder that the King who would oversee construction of the Great Pyramid of Giza, the largest temple and pyramid in Egypt and one of the seven wonders of the ancient world, would be familiar with the power of hypnosis?

There are recorded stories of magicians in his court that could bring the dead back to life simply by harnessing the power of hypnosis. There is controversy on whether or not this actually happened or if it was simply a show.

The power of a trance is also recorded in many shikar books. These books narrate stories of hunting excursions where the prey is mesmerized by the oncoming threat of a predator. The fear of the oncoming threat literally paralyzes the prey. They are rendered helpless, unable to run from the oncoming threat and save their own life.

These hunting accounts are probably the earliest examples of how the rational brain can be manipulated by the power of hypnosis. The focus of the prey was altered and, rather than react to their fears by running, the prey stood fast to see and experience the possibilities. Sure, death was the most likely possibility in the hunting scenario. However, in sales, that’s not what we are aiming for!

Is Hypnosis Evil?

So does this mean that hypnosis is only used by sketchy characters with the intent to harm their subjects?

With early examples such as these:

• The fall of Adam and Eve after the powerful, mesmerizing tales weaved by Satan

• Unfamiliar ailments mysteriously cured through trances within the walls of a sleep temple

• Hypnotic performances given in the courts of a ruthless King to raise the dead

• Poor, helpless animals being killed as the result of a hypnotic trance

It’s no wonder that hypnosis is sometimes seen as dark, mysterious, and dangerous to those that do not thoroughly understand its many benefits.

The positive power and benefits of hypnosis are what we seek when discussing the Hypnotic Selling techniques used by top salespeople. You will see that there are far more examples of positive applications of this powerful tool.

It’s these benefits of hypnosis that move us forward at this point. Let’s talk first about hypnosis in the respected field of science.

The Early Emergence Hypnotism in the Sciences

There are numerous traditions for calming and centering the mind through hypnosis that result in enhanced mental and physical health. It is believed by many in the field that through hypnosis and meditation, a person can improve their health and even cure ailments. By attracting positive energy and positive thoughts, a person may be able to invite better health into their life.

Known as sammohan in India, the practice of hypnosis is defined as the power of attraction. This power is inborn in every human being. It’s believed that by instilling deep concentration through a person’s words or stories that everyone can learn to attract and hold the attention of the listener. In that state of deep concentration, the teller can slip in subtle suggestions where the listener will be more open to consider. This same power of attraction is used in self-hypnosis, a necessary component in meditation and yoga.

However, hypnosis is not just a discipline used by those wearing flowing gowns or living at Tibetan altitudes. It has evolved into a legitimate scientific discipline thanks to the efforts and discoveries of Franz Anton Mesmer, a German healer during the 18th century.

Although Mesmer mistakenly attributed the success of cures through the laying on of hands as animal magnetism, where he believed energy was transferred or passed through a conduit such as a magnet, curiosity for this emerging healing process grew. As he continued to study the phenomena of healing through powerful suggestions and trance-like states his popularity grew, as did his critics. He left Vienna in 1778 to escape harassment.

Dr. Jean Martin Charcot, a French neurologist known primarily for treating mentally ill patients, took up the study of hypnosis in the 1800’s. He kept diaries of successes experienced with his patients. Three stages of a hypnotic trance emerged from his studies: lethargy, catalepsy, and somnambulism. These are loosely translated as light, medium and heavy hypnotic states.

It was the heavy hypnotic state that was to become the most useful to the medical community at that time. With the lack of anesthetics such as ether or chloroform, necessary surgery had been a painful event. Patients were ineffectively numbed by large amounts of whiskey or the suggestion of biting a bullet. I’m sure many would have preferred the actual use of the bullet rather than the pain of having their legs amputated while they were awake!

Then, in 1821 the world witnessed the first surgery performed on a patient that was put into a deep hypnotic trance. This altered state allowed the patient to overcome and manage the pain of the surgery. The success of this method was remarkable. It even resulted in increased survival rates for those hypnotized prior to undergoing certain surgeries. Rather than allowing their conscious mind to convince their body of the impending pain of surgery or the certain death that would follow, hypnosis allowed them to overcome these limiting thoughts and experience much better outcomes.

While Dr. Charcot was giving a lecture on hypnosis a young Sigmund Freud sat in the audience. The lecture intrigued Freud so much that he later used hypnosis to treat his patients. However, his study and emphasis on dreams took the forefront, which pushed the medical validity of hypnosis to the back burner. Even with all the success that hypnosis gained within the medical community, the science and art of mesmerization soon passed on to mostly the world of stage magicians.

So, hypnotism in the medical community remained in the shadows. Without an influential leader and as a result of other medical advances, especially the invention of local anesthesia in the 1940’s, the practical medical applications of hypnosis became less evident.

However, mesmerization did not die. In fact, it was to be introduced to a much larger audience in the world of entertainment.

Battle of Hypnosis: For Fun or For Real?

In any profession you will discover two sorts of people: Those who are good at what they do and act with a great degree of integrity and those who do a poor job and even commit fraud. It is no different in the world of hypnosis.

The minority group, those who are ineffective or deceitful, can cast a negative image for an entire profession. However, it doesn’t mean that the entire field is bad. That’s like saying that one bad doctor means all medicine is bad.

There are con artists who have stripped people of their money or willpower by using powerful persuasion tactics, hypnosis if you will, to convince others to do their bidding. Historically there are examples of this found on stage, in politics, and in religious settings. However, these well-publicized events are only one side of the hypnotic coin.

As you flip that coin over, you’ll get a much better and more genuine understanding of what