Send (Revised Edition)

By David Shipley and Will Schwalbe

The essential guide or anyone navigating the often overwhelming world of email.

Send—the classic guide to email for office and home—has become indispensable for readers navigating the impersonal, and at times overwhelming, world of electronic communication. Filled with real-life email success (and horror) stories and a wealth of useful and entertaining examples, Send dissects all the major minefields and pitfalls of email. It provides clear rules for constructing effective emails, for handheld etiquette, for handling the “emotional email,” and for navigating all of today’s hot-button issues. It offers essential strategies to help you both better manage the ever-increasing number of emails you receive and improve the ones you send. Send is now more than ever the essential book about email for businesspeople and professionals everywhere.

• Language: English
• Publisher: Random House Publishing Group
• Release date: Sep 2, 2008
• ISBN: 9780307270610

David Shipley

David Shipley served in the United States Air Force and worked for Lockheed Martin for many years. In both places, he was on the forefront of knowledge available at the time. David found it amazing how quickly the new became the old and, more importantly, how often we were originally wrong. Hard Drive Backup was born.

Reviews for Send (Revised Edition)

[wackymamabear · Rating: 4 out of 5 stars]

This book was very infomative and not at all boring! It had great advice on proper ways to use emails. Alot of people email but do not know the proper ways it should be used. It doesn't get into the technical hard to understand computer jargon. It puts everything in easy to understand language for those who use computers alot, or are new to computers all together. I would recommend this book to anyone who uses email in their work or home life.

[kristenn_43 · Rating: 4 out of 5 stars]

One of those advice books where I didn't really learn anything new, but sometimes those are the best kind. They act, instead, as reassurance. Very succinct and practical, with plenty of vivid examples.

[dflanag · Rating: 4 out of 5 stars]

Subtitled as “The Essential Guide to Email for Office and Home”, Send is an authoritative, slim volume designed to address some of the tricky issues that make email a powerful but potentially dangerous tool. David Shipley, Op-Ed Page Editor of the New York Times, and Will Schwalbe, Editor-in-Chief of Hyperion Books, have teamed up to write a guide for email—not just how to write an email, but when and why. Chapters include “How to Write (the Perfect) Email”, “The Six Essential Types of Email”, and even “The Email That Can Land You in Jail”. The authors provide examples, often with the names changed to protect the innocent (and guilty); these range from “I can’t believe they did that” to “Oops, I’ve done that.”The basic message of the book is “Think before you send”. Email should be simple, it should be effective, it should be necessary, and it should get something done. This book organizes some of the things you already know, and raises other issues that you may or may not have instinctively done up to now. Like so many other things, a bit of thinking and discipline can transform your email from a dull knife into a sharp and effective blade for getting things done; I’d recommend Send as a whetstone for your email habits.

[dmcolon · Rating: 3 out of 5 stars]

Send is a rather brief introduction to email; sort of an Emily Post for the internet. On the whole, it's an quick and reasonably pleasant read, but I didn't get anything profound from it and yet I rather liked the book. It had an Aristotelian thoroughness to it and covers many different types of email and the details of email construction. As such, I think it may be a better reference than it is a work of literature. It all seems rather like common sense to me, but perhaps my humanities background biases me. For the more techie types, there might be a more practical use for Send, but I'd hesitate to apply anti-social, low emotional intelligence to those people (which, of course, I just did). On the whole, then, the book won't help much for those who have mastered the basics of letter writing under the old-school education system. For those who perhaps didn't have to live through that system, however, this book might prove to be of infinitely more value.

[froggiesl · Rating: 4 out of 5 stars]

This book was very infomative and not at all boring! It had great advice on proper ways to use emails. Alot of people email but do not know the proper ways it should be used. It doesn't get into the technical hard to understand computer jargon. It puts everything in easy to understand language for those who use computers alot, or are new to computers all together. I would recommend this book to anyone who uses email in their work or home life.

[karenmerguerian · Rating: 5 out of 5 stars]

Basic, no nonsense guide to email. The emphasis of the book is on manners and conventions, not technology. There is a lot of discussion of tone, the subtleties of punctuation and use of features such as cc, how to handle awkward situations, and when not to use email. Lots of examples are included, too. Everyone should read this before using email for any kind of business or professional purpose especially.

[jeffrayc_1 · Rating: 4 out of 5 stars]

Interesting read. Lots of practical tips on getting more out of the emails that you write. Not necessarily the technical stuff, more the practical, "English" stuff. Info on what to say / not to say in an email, when is an email appropriate and other good tidbits. An easy read, and a good reference source.