f you haven’t said it today, then you will probably have written it, “Can you just email me.” Social media may dominate communication among certain portions of the population, but email continues to thrive. More than 100 million new email accounts are generated every year, and in business emails are the lubricant that allows information to flow. We request and supply emails with such a casual ease it is as if there is no cost and no consequence to the act. Yet just like the butterfly who thinks the spider won’t notice if it lands on its web, you are kidding yourself if you think that emails are innocuous. As we shall see as we open the topic that is “email”, the subject line does not matter and to an extent neither does the content, because it is
