Crystallizing Public Opinion
Written by Edward Bernays
Narrated by Jonathan Quinn
4.5/5
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About this audiobook
A seminal work on how public opinion is created and shaped, Edward Bernays's 1923 classic Crystallizing Public Opinion set down the principles that corporations and government have used to influence public attitudes over the past century.
A primer on the then new profession of "public relations counsel," Crystallizing elucidates the "instruments and techniques" that PR professionals use to mold public opinion on behalf of their client's interests. By adapting the ideas that Bernays put forth in this book, governments and advertisers have been able to "regiment the mind like the military regiments the body."
Edward Bernays
Edward Louis Bernays was an Austrian-American pioneer in the field of public relations and propaganda, referred to in his obituary as "the father of public relations". Bernays was named one of the 100 most influential Americans of the 20th century by Life.
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Reviews for Crystallizing Public Opinion
10 ratings1 review
- Rating: 5 out of 5 stars5/5This is a book for the ages. “The difference between propaganda and education is perspective.”
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