The Incredibly True Story of Personal Branding and the Different Hats We Wear (E02): A story about career ups and downs of a Statue

Written by Captain Bossman, Josip Listes, Antonio Sadaric and Ivan Gataric

Narrated by Susan Mcgurl

This is a rhymed story is about Captain Bossman's personal branding adventure and how your CV or resume writing can be turned into a cult classic! It's all about how you frame the narrative...

What's the story with these statues?

At first glance these statuesque creations look like characters from a superhero academy, but they're a part of our gender-ethnic-religious neutral metaphor universe. It's a story about our protagonist Captain Bossman, the ultimate mentor, a statue from the Hall of heroes, a memento-vivere and a zeitgeist of times gone by. This fictional character with a rich story to match an even richer personality has seen it all. Although being drawn as a masculine anthropomorphic statue, our character's main values endorse a universally inclusive prosocial approach towards humanizing work in the modern era.

Is it a personal branding book? Well, yes and no. It's about the different hats we wear on our jobs, sometimes working multiple positions without acknowledging how valuable and difficult that is. We use the example of Captain Bossman wearing the mentor's hat across different jobs, to showcase just how important it is to emphasize your qualities to gain workplace appreciation. The art is in doing it without overdoing it and turning to overselling to gain some appreciation of your skills.

Where's the lesson?

We use the "many hats of Captain Bossman" metaphor as an example of viewing yourself as a human brand both online and offline. If you're a human brand, then every professional workplace experience is a chance to showcase some of your qualities, right? Different qualities you emphasize in different positions across different industries help tell the story of your professional life. A narrative that is interesting and worthy of everyone's time, teaching us a bit about the human experience.

• Language: English
• Publisher: DOBRA FORA
• Release date: May 31, 2022
• ISBN: 9798822600089