Rating: 5 out of 5 stars
5/5
Audiobook3 hours
Strangers To Superfans: A Marketing Guide to The Reader Journey
Written by David Gaughran
Narrated by Melinda Wade
Rating: 5 out of 5 stars
5/5
()
About this audiobook
From the author of Let's Get Digital and Amazon Decoded, this book will change how you think about marketing. Strangers to Superfans puts you in the shoes of your Ideal Readers, and forces you to view marketing from their perspective.
- Learn the five stages in The Reader Journey.
- Identify where your blockages are and how to fix them.
- Optimize each stage to increase conversion.
- Boost sales by making the process frictionless.
- Build an army of passionate readers who do the selling for you.
The Reader Journey is a new marketing paradigm that maps out the journey your Ideal Readers take in their transformation from strangers to superfans.
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Reviews for Strangers To Superfans
Rating: 4.75 out of 5 stars
5/5
4 ratings2 reviews
- Rating: 5 out of 5 stars5/5David Gaughran never disappoints! Another great book for authors, detailed, no frill, clearly organized. I can always count on David to deliver the value.
- Rating: 4 out of 5 stars4/5Unfortunately there is a problem with the audio where large chunks of the chapters are missing. Seemed good up until I couldn't take all the gaps anymore and gave up.