Audiobook13 hours
Good Business: The Talk, Fight, Win Way to Change the World
Written by Bill Novelli, Jim Clifton and Jo Ann Jenkins
Narrated by Mike Lenz
Rating: 0 out of 5 stars
()
About this audiobook
From his humble beginnings selling soap in a sales training program to his rapid rise in the fast-paced New York advertising scene, Bill Novelli was well on his way to becoming a leader in the hypercompetitive business world. But it wasn't long before he became disillusioned with the drive for profits at any cost. He knew that his marketing skills made those companies successful, but what good did that success do for the world? That question sent him on a career path that involved taking the marketing and communication tactics long used by big businesses and applying them to social change. He found that this strategy was not only good for the world but also good for business.
In Good Business, Novelli begins with his early career success in Mad Men-era marketing, which left him feeling unfulfilled. He describes the process of changing career trajectory: how he helped reposition the Peace Corps; built Porter Novelli, a global PR agency for social impact; fought the Tobacco Wars; and became CEO of AARP, the largest nonprofit in America. Drawing practical lessons and principles from play-by-play stories of his experiences in large and small organizations, Novelli deploys his characteristic wit to stress the importance of building and maintaining connections with people-and engaging them in the cause.
In Good Business, Novelli begins with his early career success in Mad Men-era marketing, which left him feeling unfulfilled. He describes the process of changing career trajectory: how he helped reposition the Peace Corps; built Porter Novelli, a global PR agency for social impact; fought the Tobacco Wars; and became CEO of AARP, the largest nonprofit in America. Drawing practical lessons and principles from play-by-play stories of his experiences in large and small organizations, Novelli deploys his characteristic wit to stress the importance of building and maintaining connections with people-and engaging them in the cause.
Author
Bill Novelli
BILL NOVELLI is the CEO of AARP. Prior to joining AARP, Novelli held executive positions at CARE and the Campaign for Tobacco-Free Kids and founded Porter Novelli, one of the world's largest public relations agencies.
Related to Good Business
Related audiobooks
50+: Igniting a Revolution to Reinvent America Rating: 0 out of 5 stars0 ratingsHBR Guide to Crafting Your Purpose Rating: 5 out of 5 stars5/5Stepping Up, Second Edition: How Taking Responsibility Changes Everything Rating: 5 out of 5 stars5/5Becoming Invaluable: Develop the Willitude to Navigotiate Success Rating: 0 out of 5 stars0 ratingsMake Waves: Be the One to Start Change at Work and in Life Rating: 4 out of 5 stars4/5Intentional Power: The 6 Essential Leadership Skills for Triple Bottom Line Impact Rating: 0 out of 5 stars0 ratingsThe Think Big Manifesto: Think You Can't Change Your Life (and the World) Think Again Rating: 5 out of 5 stars5/5WEconomy: You Can Find Meaning, Make A Living, and Change the World Rating: 0 out of 5 stars0 ratingsBrand With Purpose: Find Your Passion, Stay True to Your Story, and Accelerate Your Career Rating: 5 out of 5 stars5/5What Anyone Can Do: How Surrounding Yourself with the Right People Will Drive Change, Opportunity, and Personal Growth Rating: 0 out of 5 stars0 ratingsThe Secret Society of Success: Stop Chasing the Spotlight and Learn to Enjoy Your Work (and Life) Again Rating: 4 out of 5 stars4/5The Healing Organization: Awakening the Conscience of Business to Help Save the World Rating: 5 out of 5 stars5/5The Art of Being Unreasonable: Lessons in Unconventional Thinking Rating: 4 out of 5 stars4/5Napoleon Hill's Positive Action Plan: 365 Meditations For Making Each Day a Success Rating: 4 out of 5 stars4/5The B Corp Handbook, Second Edition: How You Can Use Business as a Force for Good Rating: 0 out of 5 stars0 ratingsIndustry Influencer: Growing Your Brand Through Meaningful Connections and Engagement Online Rating: 5 out of 5 stars5/5Being the Change: A Guide for Advocates and Activists on Staying Healthy, Inspired, and Driven Rating: 0 out of 5 stars0 ratingsStart Now: Because That Meaningful Job is Out There, Just Waiting For You Rating: 5 out of 5 stars5/5Life Entrepreneurs: Ordinary People Creating Extraordinary Lives Rating: 0 out of 5 stars0 ratingsTurning Donors into Partners: Principles for Fundraising You'll Actually Enjoy Rating: 5 out of 5 stars5/5How to Save the World in Six (Not So Easy) Steps: Bringing Out the Best in Nonprofits Rating: 3 out of 5 stars3/5Make Your Mark: The Creative's Guide to Building a Business with Impact Rating: 4 out of 5 stars4/5The Heart-Led Leader: How Living and Leading from the Heart Will Change Your Organization and Your Life Rating: 5 out of 5 stars5/5The Networked Nonprofit: Connecting with Social Media to Drive Change Rating: 3 out of 5 stars3/5Success Through a Positive Mental Attitude Rating: 5 out of 5 stars5/5The Non Nonprofit: For-Profit Thinking for Nonprofit Success Rating: 5 out of 5 stars5/5Forces for Good: The Six Practices of High-Impact Non-Profits Rating: 3 out of 5 stars3/5Purpose, Meaning, and Passion Rating: 5 out of 5 stars5/5Life's Greatest Lessons: 20 Things That Matter Rating: 5 out of 5 stars5/5
Business Communication For You
How to Talk to Anyone: 92 Little Tricks for Big Success in Relationships Rating: 5 out of 5 stars5/5Crucial Conversations: Tools for Talking When Stakes Are High Rating: 4 out of 5 stars4/5Never Split the Difference: Negotiating As If Your Life Depended On It Rating: 5 out of 5 stars5/5Crucial Conversations: Tools for Talking When Stakes are High, Third Edition Rating: 4 out of 5 stars4/5Win Every Argument: The Art of Debating, Persuading, and Public Speaking Rating: 5 out of 5 stars5/5Think Faster, Talk Smarter: How to Speak Successfully When You're Put on the Spot Rating: 4 out of 5 stars4/5Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal Rating: 4 out of 5 stars4/5How to Win Friends and Influence People in the Digital Age Rating: 5 out of 5 stars5/5The Six Cs of Effective Storytelling Rating: 5 out of 5 stars5/5Crucial Conversations: Tools for Talking When Stakes Are High, Second Edition Rating: 4 out of 5 stars4/5Storyworthy: Engage, Teach, Persuade, and Change Your Life through the Power of Storytelling Rating: 5 out of 5 stars5/5You're Not Listening: What You're Missing and Why It Matters Rating: 5 out of 5 stars5/5Just Listen: Discover the Secret to Getting Through to Absolutely Anyone Rating: 4 out of 5 stars4/5What to Say Next: Successful Communication in Work, Life, and Love—with Autism Spectrum Disorder Rating: 5 out of 5 stars5/5Nonviolent Communication by Marshall B. Rosenberg - Book Summary: A Language of Life Rating: 5 out of 5 stars5/5Get to the Point!: Sharpen Your Message and Make Your Words Matter Rating: 5 out of 5 stars5/5Talk Like TED: The 9 Public-Speaking Secrets of the World's Top Minds Rating: 5 out of 5 stars5/5The Communication Book: 44 Ideas for Better Conversations Every Day Rating: 5 out of 5 stars5/5Everyone Communicates, Few Connect: What the Most Effective People Do Differently Rating: 5 out of 5 stars5/5The First Minute: How to start conversations that get results Rating: 5 out of 5 stars5/5The Introvert Advantage: How to Thrive in an Extrovert World Rating: 4 out of 5 stars4/5TED Talks: The Official TED Guide to Public Speaking Rating: 4 out of 5 stars4/5The Secrets of Successful Public Speakers: How to Improve Confidence and Credibility in Your Communication Rating: 5 out of 5 stars5/5The Power of Voice: A Guide to Making Yourself Heard Rating: 5 out of 5 stars5/5
Reviews for Good Business
Rating: 0 out of 5 stars
0 ratings
0 ratings0 reviews