The Non Nonprofit: For-Profit Thinking for Nonprofit Success

Written by Bill George and Steve Rothschild

Narrated by Bob Souer

"The Non Nonprofit applies rigorous, real-world business thinking to nonprofit organizations, government, and the problem of intergenerational poverty... It is one that ought to be studied carefully by policy makers, politicians, and all who want to build a more productive and just society."-from the Foreword by Bill George Solving pervasive social problems like systemic poverty requires passion and creativity, but nonprofit leaders know they must also achieve tangible results. Fortunately for nonprofit leaders and social entrepreneurs, the same business principles that drive the world's best companies can be easily transferred to the realm of nonprofits. We should give up on the policies and principles that don't work, and adopt those principles that have been shown to work in organizations of all types. We need to be pragmatists, not ideologues or idealists. Steve Rothschild is the founder of Twin Cities RISE!, a trailblazing organization devoted to poverty reduction. RISE! has succeeded where so many other organizations have failed because its efforts are designed around seven time-tested business principles. They are: Have a Clear and Appropriate Purpose. Measure What Counts. Be Market Driven. Create Economic Value from Social Benefit. Create Mutual Accountability. Support Personal Empowerment. Be Learning Driven. Steve left corporate America (he was a top executive at General Mills at the time) to found RISE!, having grown increasingly concerned by the poverty and lack of opportunity he saw all around his home town. But he brought to his social enterprise the same business principles, drive, and accountability that made him so successful in business circles. Here, he shows other enterprises how to adopt these same business strategies to create better results. All stakeholders will find this fascinating and useful, including business leaders, social entrepreneurs, nonprofit practitioners, government officials, philanthropists, policy makers, advocates, and concerned citizens. This book has applications nationally, internationally, regionally, and locally. It responds to the Obama administration's search for new approaches to solve systemic social problems. As insightful as it is inspiring, The Non Nonprofit will maximize the positive impact of any organization.

• Language: English
• Publisher: Ascent Audio
• Release date: Jul 20, 2020
• ISBN: 9781663707918

Bill George

Bill George was born in Glens Falls, New York. He received his undergraduate degree from Ithaca College and holds master's degrees from the Ohio State University and the State University of New York at Albany. George is a member of the Ithaca College and the Glens Falls High School Athletic Halls of Fame. Prior to entering the coaching field, George spent three years as a special education teacher in Upstate New York.George served as an assistant football coach to Jim Butterfield at Ithaca, as well as at Princeton (1984) and the United States Military Academy Preparatory School (1987-89), and as a graduate assistant at Ohio State (1985-86). George retired in 2020 following twenty-one seasons as the head football coach at the US Coast Guard Academy.George resides in Salem, Connecticut, with his wife, Nancy, and daughter, Lila.