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  • The Big Issue

    Podcast

    Jul 18, 2022 3 minutes
    By Sophie Dimitrijevic

    INFLUENCERS

    The social media careers based on bribery and lies

    One in five children aged 11-16 wants to be a social media influencer, according to recent research. That’s more than those who aspire to be teachers or vets. With Kylie Jenner earning almost £1 million for a single sponsored Instagram post, it’s easy to see why this new profession is attracting their attention. But is being an influencer all it seems?

    For his book, Channel 4 journalist Symeon Brown

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