Questions for Andi Zeisler, Author and Co-Founder, Bitch Media

The term ‘feminism’ used to have negative connotations, but today it seems to have mostly positive connotations. How did this occur?

I wouldn’t say that is true across the board. In many places, feminism still has the same — or even more — negative connotations. But a big part of the shift we are seeing is due to who is identifying with feminism. In the last decade or so, the Internet and social media have had a huge impact on how young women learn about feminism, the context in which they learn about it, and the associations they have with it. In the past few years, a lot of celebrities have begun claiming it, so it’s become a much more of a popular way to define yourself.

When I think about growing up in, or . That is huge, because these are positive associations. Being able to link feminism to people who are successful, glamorous and conscious about women’s issues is powerful, and that is a huge change from previous generations.