Selling Luxury: Connect with Affluent Customers, Create Unique Experiences Through Impeccable Service, and Close the Sale

Written by Robin Lent, Alain-Dominique Perrin and Genevieve Tour

Narrated by Jo Anna Perrin

Selling in a luxury universe is full of magic, passion, and emotion. The customer, the creation and the Sales Ambassador all enjoy an exchange of views that is just as important as the luxury item itself, and its beauty. The sales ambassador therefore plays a critical role. He or she is the living brand for the customer and should embody the brand and serve as the "Ambassador" to the lifestyle that the brand represents.  In order to be an Ambassador, it requires a multitude of skills, personal energy, and subtlety. This book presents 88 principles and tactics for understanding luxury customers, providing breathtaking customer service, and closing on high-ticket sales. This book explains to luxury sales ambassadors: The importance of listening and observing Building a relationship of turst and loyalty Luxury is in the details The emotional side of the sale The powerful impace of personalized service How to astonish customers and close the sale

• Language: English
• Publisher: Ascent Audio
• Release date: Jul 20, 2020
• ISBN: 9781663708472

Reviews for Selling Luxury

[Monika Laurinaviciute · Rating: 1 out of 5 stars]

This review is so low because the title does not reflect the contents of the book. This book is all about how to sell within a store, no marketing to luxury products etc.

[Sherrie Thorpe · Rating: 3 out of 5 stars]

Definitely worth the listen/read if you’re looking to sell to any Affluent People, especially Retail Lux/Couture Brands. I would say it’s Luxury Sales Ambassador 101. However, if you’re looking to go more in-depth using Marketing Psychology to create your Buyer Personas, this is NOT the book for that; it’s a ‘lite’ read with good content.