Audiobook6 hours
Likeonomics: The Unexpected Truth Behind Earning Trust, Influencing Behavior, and Inspiring Action
Written by Rohit Bhargava
Narrated by Christine Marshall
Rating: 0 out of 5 stars
()
About this audiobook
We have always decided who to trust, what advice to heed, and which individuals to forge personal or transactional relationships with based on a simple metric of believability. If you were believable, you could be trusted. Success will come from understanding one basic principle - how to be more TRUSTED. This is the formula of this book - how to become more trusted so that you will be more believable. Critical to doing this is leaving behind some of the common conventional thinking, from how we measure business success to the blind beliefs that drive each of us - and instead being able to focus more on unique and nonconformist techniques in business and life that actually make the biggest difference. It's important to reach the consumer while his or her mind is on that particular topic. The consumer will then place a correlation between your company and the item or service that they need (and that you provide). This last step, the author explains, is crucial in beginning the coveted trusted relationship with your consumers. For example, Ford Model Company began uploading YouTube videos of their models giving how-to advice on make-up, hair, and fashion. While the company will most likely not gain new models or revenue from this tactic, they have successfully reached out to a young generation of girls who will now grow up aspiring to be like the models from Ford Model Company, securing name recognition for the next generation of top models. Travel agencies, resorts, and adventure companies should advertise in airport vans and cabs. Most people plan their vacations as they are leaving from one so they will be thinking of new vacation ideas.
Author
Rohit Bhargava
Rohit Bhargava is the founder of the Non-Obvious Company and entrepreneur having started three successful companies. He is widely considered one of the most entertaining and original thinkers and speakers on marketing disruption and innovation in the world. He is the Wall Street Journal bestselling author of five books and teaches marketing and storytelling at Georgetown University in Washington DC.
More audiobooks from Rohit Bhargava
Beyond Diversity: 12 Non-Obvious Ways To Build A More Inclusive World Rating: 5 out of 5 stars5/5Non-Obvious: How to Think Different, Curate Ideas & Predict The Future Rating: 3 out of 5 stars3/5
Related to Likeonomics
Related audiobooks
The Fun Formula: How Curiosity, Risk-Taking, and Serendipity Can Revolutionize How You Work Rating: 5 out of 5 stars5/5Good Is the New Cool: Market Like You Give a Damn Rating: 4 out of 5 stars4/5The Hidden Agenda: A Proven Way to Win Business and Create a Following Rating: 4 out of 5 stars4/5Startup Culture Mindset: A Primer to Building an Amazing Culture and Tribe Rating: 5 out of 5 stars5/5Winning on Purpose: The Unbeatable Strategy of Loving Customers Rating: 4 out of 5 stars4/5The Innovation Code: The Creative Power of Constructive Conflict Rating: 5 out of 5 stars5/5Fascinate, Revised and Updated: How to Make Your Brand Impossible to Resist Rating: 4 out of 5 stars4/5Fascinate: Your 7 Triggers to Persuasion and Captivation Rating: 4 out of 5 stars4/5The Art of Insight: How to Have More Aha! Moments Rating: 3 out of 5 stars3/5One Step Ahead: How to Dominate Your Market with Innovation Leadership Rating: 0 out of 5 stars0 ratingsThe People Equation: Why Innovation Is People, Not Products Rating: 4 out of 5 stars4/5The Lost Art of Connecting: The Gather, Ask, Do Method for Building Meaningful Business Relationships Rating: 4 out of 5 stars4/5Master Mentors: 30 Transformative Insights from Our Greatest Minds Rating: 5 out of 5 stars5/5Growth Hacking Marketing: How to Grow Your Business, Scale Your Income, and Work Less Rating: 0 out of 5 stars0 ratingsCommitted Teams: Three Steps to Inspiring Passion and Performance Rating: 4 out of 5 stars4/5Changing Minds by Vanderpoel Rating: 5 out of 5 stars5/5Captivology: The Science of Capturing People's Attention Rating: 4 out of 5 stars4/5Thank You for Disrupting: The Disruptive Business Philosophies of the World's Great Entrepreneurs Rating: 5 out of 5 stars5/5Breakout Brands Rating: 0 out of 5 stars0 ratingsPersuadable: How Great Leaders Change Their Minds to Change The World Rating: 5 out of 5 stars5/5Return on Ambition: A Radical Approach to Your Achievement, Growth, and Well-Being Rating: 5 out of 5 stars5/5People Powered: How Communities Can Supercharge Your Business, Brand, and Teams Rating: 5 out of 5 stars5/5Driving Innovation from Within: A Guide for Internal Entrepreneurs Rating: 0 out of 5 stars0 ratingsIgniting Customer Connections: Fire Up Your Company's Growth By Multiplying Customer Experience and Engagement Rating: 0 out of 5 stars0 ratingsInvisible Influence: The Hidden Forces that Shape Behavior Rating: 4 out of 5 stars4/5FOREsight: Awaken curiosity. Cultivate wisdom. Discover the abundant future Rating: 5 out of 5 stars5/5The Changemaker Mindset: How Innovation and Change Starts with Inner Transformation Rating: 5 out of 5 stars5/5The Now Revolution: 7 Shifts to Make Your Business Faster, Smarter and More Social Rating: 3 out of 5 stars3/5
Business For You
The Warmth of Other Suns: The Epic Story of America's Great Migration Rating: 5 out of 5 stars5/5Think Faster, Talk Smarter: How to Speak Successfully When You're Put on the Spot Rating: 4 out of 5 stars4/5Elon Musk Rating: 5 out of 5 stars5/5How To Win Friends And Influence People Rating: 4 out of 5 stars4/5Company Rules: Or Everything I Know About Business I Learned from the CIA Rating: 4 out of 5 stars4/5Getting Things Done: The Art of Stress-Free Productivity Rating: 4 out of 5 stars4/5Win Every Argument: The Art of Debating, Persuading, and Public Speaking Rating: 5 out of 5 stars5/5The End of the World is Just the Beginning: Mapping the Collapse of Globalization Rating: 5 out of 5 stars5/5Extreme Ownership: How U.S. Navy SEALs Lead and Win Rating: 5 out of 5 stars5/5Rich Dad Poor Dad: What The Rich Teach Their Kids About Money - That the Poor and Middle Class Do Not! Rating: 5 out of 5 stars5/5Becoming Bulletproof: Protect Yourself, Read People, Influence Situations, and Live Fearlessly Rating: 5 out of 5 stars5/5The Artist's Way at Work: Riding the Dragon: Twelve Weeks to Creative Freedom Rating: 4 out of 5 stars4/5You Will Own Nothing: Your War with a New Financial World Order and How to Fight Back Rating: 4 out of 5 stars4/5The Art of Happiness: A Handbook for Living Rating: 4 out of 5 stars4/5The Energy Bus: 10 Rules to Fuel Your Life, Work, and Team with Positive Energy Rating: 5 out of 5 stars5/5Your Next Five Moves: Master the Art of Business Strategy Rating: 5 out of 5 stars5/5Seeing What Others Don't: The Remarkable Ways We Gain Insights Rating: 4 out of 5 stars4/5The Millionaire Next Door: The Surprising Secrets Of Americas Wealthy Rating: 5 out of 5 stars5/5Astor: The Rise and Fall of an American Fortune Rating: 4 out of 5 stars4/5Getting to Yes: How to Negotiate Agreement Without Giving In Rating: 4 out of 5 stars4/5How to Manage Your Money When You Don't Have Any Rating: 4 out of 5 stars4/5The Charisma Myth: How Anyone Can Master the Art and Science of Personal Magnetism (Intl Ed) Rating: 5 out of 5 stars5/5Essentialism by Greg McKeown - Book Summary: The Disciplined Pursuit of Less Rating: 5 out of 5 stars5/5The Sociopath Next Door: The Ruthless Versus the Rest of Us Rating: 4 out of 5 stars4/5The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers Rating: 5 out of 5 stars5/5Algorithms to Live By: The Computer Science of Human Decisions Rating: 4 out of 5 stars4/5The Catalyst: How to Change Anyone's Mind Rating: 5 out of 5 stars5/5Silva Mind Control Method Of Mental Dynamics Rating: 5 out of 5 stars5/5The TenX Rule: The Only Difference Between Success and Failure Rating: 5 out of 5 stars5/5
Reviews for Likeonomics
Rating: 0 out of 5 stars
0 ratings
0 ratings0 reviews