Audiobook6 hours
Startup Culture Mindset: A Primer to Building an Amazing Culture and Tribe
Written by Bernhard Schroeder
Narrated by Sean Pratt
Rating: 5 out of 5 stars
5/5
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About this audiobook
Startup Culture Mindset: A Primer to Building an Amazing Culture and Tribe was written for startup founders or executives who aspire to create an amazing team that buys into the mission. The key is to understand that the founder of a startup or leaders of a company determine the culture on purpose. And in order to do that well, you have to understand the key elements of a culture framework. Based on twenty years of company creation, leadership, and observation, Bernhard Schroeder shares with you the key elements of a culture framework:
- Leadership: Led by the founders or key leaders of a startup.
- Mission: The goal of the startup from a customer point of view.
- Values: The core values of the startup, usually determined by the leadership.
- Freedom/Accountability: The key mantra to any successful startup.
- Leadership: Led by the founders or key leaders of a startup.
- Mission: The goal of the startup from a customer point of view.
- Values: The core values of the startup, usually determined by the leadership.
- Freedom/Accountability: The key mantra to any successful startup.
Author
Bernhard Schroeder
BERNHARD SCHROEDER is a director at the prestigious Lavin Entrepreneurship Center at San Diego State University. Previously a senior partner at CKS Partners, the world's largest integrated marketing communications agency, he has served as a marketing and brand expert for successful start-ups such as Amazon and Yahoo as well as Fortune 100 firms such as Apple, Nike, Kellogg's, GM, and American Express.
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