The Barefoot Spirit: How Hardship, Hustle, and Heart Built America's #1 Wine Brand

Written by Bonnie Harvey, Rick Kushman and Michael Houlihan

Narrated by Alamada Karatihy, Ed Asner and Gigi Perreau

Full Cast Performance

From the New York Times bestseller, The Barefoot Spirit, Comes a NEW style of Business Audiobook:

Learn Valuable Lessons While Hollywood Actors Perform this Entertaining & True Story of Barefoot Wine.

A Sherwood Players Production, FULL ENSEMBLE CAST ​including Hollywood Legends ED ASNER and GIGI PERREAU​, ORIGINAL CINEMATIC SCORE, SOUND EFFECTS, and BEHIND THE SCENES INTERVIEWS with the REAL Michael Houlihan and Bonnie Harvey (creators of Barefoot Wine) with author Rick Kushman 

It is amazing that such an iconic brand as Barefoot Wines began as a startup in the laundry room of a rented farmhouse. Even more surprising is that it was started by a business couple with no money and no knowledge of the wine industry.

They regularly ran into difficulties that nearly killed the brand. It was their unshakable belief in Barefoot's potential that kept it going, along with the use of classic business principles, and a never-say-die outlook. Hardship, hustle, and heart are the essence of The Barefoot Spirit.

This book is a testament to the power of out-of-the-box thinking. It is a guide for anyone in business, and a great read for everyone who loves a rags-to-riches story. Filled with encouragement, inspiration, and empowerment, including:

• How Worthy Cause Marketing out performed paid advertising
• How boot-strapping was used instead of conventional financing
• The surprising advantages of being small and broke
• How creating a fun, yet hardworking company culture encouraged innovative leadership

If you like wine, the wine country, or a story about how a plucky couple disrupted an industry, what it takes to really succeed in the face of adversity, how to use your core beliefs to build a national brand, then The Barefoot Spirit is for you.

• Language: English
• Publisher: Footnotes Press LLC
• Release date: Sep 3, 2019
• ISBN: 9780999504239

Bonnie Harvey

Bonnie Harvey is the co-founder of Barefoot Cellars, where she was Vice President for 19 years. While Michael's role was big picture visionary, Bonnie translated his ideas into workable processes and displayed a genius for managing the millions of details that come with a start-up. She proved to possess a rare combination of creativity and business savvy that served Barefoot well. In the early days, Bonnie was responsible for bottling oversight, supply inventory and label design. In fact, the famous footprint is actually hers! Later, she focused on overview and direction of the business, company goals, and board matters. She managed all financial aspects of the business, oversaw legal relations and compliance, and edited countless press materials, presentations, official manuals and other documents. Bonnie also donates professional time to non-profits to help them improve their image, increase donations, and achieve financial sustainability. With Michael, she coauthors 2 weekly business blogs at www.thebarefootspirit.com and www.consumerbrandbuilders.com, and consults with several clients. Bonnie has a passion for helping young entrepreneurs choose the right path. With her varied hard-knocks experience, she offers practical solutions for all aspects of starting a business. She and Michael shared their tales with Rick Kushman, who wrote The Barefoot Spirit, and she also edited the book. Today Bonnie is a workshop leader and a professional speaker on the subjects of company culture and entrepreneurship.