The Capital One Story: How the Upstart Financial Institution Charged Toward Market Leadership
Written by Mary Curran Hackett
Narrated by Lisa Larsen
4/5
()
About this audiobook
What can you learn from the most successful companies in the world? The Capital One Story will help you understand and adopt the competitive strategies, workplace culture, and daily business practices that enabled an unlikely credit card startup to revolutionize the credit industry.
After twenty-five years in the credit card business, Capital One has earned its place in wallets across the world. When the company’s two young founders set out to individualize credit, the financial world thought they were crazy…until it was clear that they weren’t.
Working in the banking industry, Richard Fairbank and Nigel Morris saw that the one-size-fits all standard that the credit card companies employed was leaving big money on the table. They cracked the code and figured out how to customize the credit card experience by offering personalized designs, credit limits, and rewards, revolutionizing the way the credit card industry operated.
Known for their ubiquitous advertising campaigns with A-list talent such as Jennifer Garner and Samuel L. Jackson, the youngest bank in the business was once turned down by every one of their competitors but has since grown to dominate the industry.
Through the story of Capital One, you’ll learn:
- How to recognize underserved sections of a market.
- How rejection by every company in the business doesn’t mean it’s time to quit.
- How to determine what people want and how to get it to them.
- How to employ marketing campaigns that will change the way people live.
Discover how this iconic organization got it right and created a successful long-lasting business, and how you can do the same for your company.
Mary Curran Hackett
Mary Curran-Hackett is a versatile and prolific author, editor, and ghostwriter. An avid business and leadership ghostwriter with Kevin Anderson & Associates, she is best known as the author of the critically acclaimed and bestselling novels, PROOF OF HEAVEN and PROOF OF ANGELS (William Morrow/HarperCollins). Mary’s personal essays have been anthologized and published nationally. In addition to her own writing, Mary has edited hundreds of books and ghostwritten over twenty published books for some of the world's leading executives, entrepreneurs, doctors, artists, celebrities, and religious leaders. When not traveling, she calls Cincinnati home and enjoys her time there with her husband and two children.
Related to The Capital One Story
Related audiobooks
Lessons from the Titans: What Companies in the New Economy Can Learn from the Great Industrial Giants to Drive Sustainable Success Rating: 5 out of 5 stars5/5VC: An American History Rating: 4 out of 5 stars4/5JPMorgan's Fall and Revival: How the Wave of Consolidation Changed America's Premier Bank Rating: 5 out of 5 stars5/5The New Tycoons: Inside the Trillion Dollar Private Equity Industry That Owns Everything Rating: 4 out of 5 stars4/5The Burger King: A Whopper of a Story on Life and Leadership Rating: 4 out of 5 stars4/5Dear Chairman: Boardroom Battles and the Rise of Shareholder Activism Rating: 4 out of 5 stars4/5Borrowed Time: Two Centuries of Booms, Busts, and Bailouts at Citi Rating: 5 out of 5 stars5/5The New Elite: Inside the Minds of the Truly Wealthy Rating: 4 out of 5 stars4/5The Myth of Private Equity: An Inside Look at Wall Street's Transformative Investments Rating: 5 out of 5 stars5/5The Art of Vulture Investing: Adventures in Distressed Securities Management Rating: 5 out of 5 stars5/5Zombie Banks: How Broken Banks and Debtor Nations Are Crippling the Global Economy Rating: 0 out of 5 stars0 ratingsConfidence Game: How Hedge Fund Manager Bill Ackman Called Wall Street's Bluff Rating: 4 out of 5 stars4/5The Enlightened Capitalists: Cautionary Tales of Business Pioneers Who Tried to Do Well by Doing Good Rating: 4 out of 5 stars4/5A Capitalist's Lament: How Wall Street Is Fleecing You and Ruining America Rating: 5 out of 5 stars5/5The Self-Made Billionaire Effect: How Extreme Producers Create Massive Value Rating: 4 out of 5 stars4/5Dumb Money: How Our Greatest Financial Minds Bankrupted the Nation Rating: 4 out of 5 stars4/5Exile on Wall Street: One Analyst's Fight to Save the Big Banks from Themselves Rating: 4 out of 5 stars4/5The Target Story: How the Iconic Big Box Store Hit the Bullseye and Created an Addictive Retail Experience Rating: 4 out of 5 stars4/5The AIG Story, + Website Rating: 4 out of 5 stars4/5Around the Corner to Around the World: A Dozen Lessons I Learned Running Dunkin Donuts Rating: 4 out of 5 stars4/5Mr Five Per Cent: The Many Lives of Calouste Gulbenkian, the World's Richest Man Rating: 4 out of 5 stars4/5The Orange Code: How ING Direct Succeeded by Being a Rebel With a Cause Rating: 0 out of 5 stars0 ratingsThe Barefoot Spirit: How Hardship, Hustle, and Heart Built America's #1 Wine Brand Rating: 4 out of 5 stars4/5Barefoot to Billionaire: Reflections on a Life's Work and a Promise to Cure Cancer Rating: 5 out of 5 stars5/5Ben & Jerry's Double-Dip Capitalism: Lead With Your Values and Make Money Too Rating: 5 out of 5 stars5/5Leave Something on the Table: And Other Surprising Lessons for Success in Business and in Life Rating: 4 out of 5 stars4/5The Fastest Tortoise: Winning in Industries I Knew Nothing About—A Life Spent Figuring It Out Rating: 3 out of 5 stars3/5Perseverance: Broke to Billions: Barriers in Business and Strategies to Remove Them Rating: 5 out of 5 stars5/5
Corporate & Business History For You
The Disney Way: Harnessing the Management Secrets of Disney in Your Company, Third Edition Rating: 4 out of 5 stars4/5Game Wizards: The Epic Battle for Dungeons & Dragons Rating: 5 out of 5 stars5/5Good to Great Rating: 5 out of 5 stars5/5The Hidden History of Monopolies: How Big Business Destroyed the American Dream Rating: 4 out of 5 stars4/5Team Rodent: How Disney Devours the World Rating: 4 out of 5 stars4/5The Idea Factory: Bell Labs and the Great Age of American Innovation Rating: 4 out of 5 stars4/5Only the Paranoid Survive: How to Exploit the Crisis Points That Challenge Every Company Rating: 4 out of 5 stars4/5Winner Sells All: Amazon, Walmart, and the Battle for Our Wallets Rating: 4 out of 5 stars4/5The Pixar Touch: The Making of a Company Rating: 5 out of 5 stars5/5House of Cards: A Tale of Hubris and Wretched Excess on Wall Street Rating: 4 out of 5 stars4/5You Don't Own Me: How Mattel v. MGA Entertainment Exposed Barbie's Dark Side Rating: 4 out of 5 stars4/5More Money Than God: Hedge Funds and the Making of a New Elite Rating: 4 out of 5 stars4/5American Icon: Alan Mulally and the Fight to Save Ford Motor Company Rating: 4 out of 5 stars4/5Digital Gold: Bitcoin and the Inside Story of the Misfits and Millionaires Trying to Reinvent Money Rating: 4 out of 5 stars4/5Amazon Unbound: Jeff Bezos and the Invention of a Global Empire Rating: 5 out of 5 stars5/5Pharma: Greed, Lies, and the Poisoning of America Rating: 4 out of 5 stars4/5The Wealth Hoarders: How Billionaires Pay Millions to Hide Trillions Rating: 0 out of 5 stars0 ratingsBuilt to Last: Successful Habits of Visionary Companies Rating: 4 out of 5 stars4/5The Raging 2020s: Companies, Countries, People - and the Fight for Our Future Rating: 5 out of 5 stars5/5Becoming Trader Joe: How I Did Business My Way and Still Beat the Big Guys Rating: 5 out of 5 stars5/5Hit Refresh: The Quest to Rediscover Microsoft's Soul and Imagine a Better Future for Everyone Rating: 4 out of 5 stars4/5DisneyWar Rating: 5 out of 5 stars5/5Up Close and All In: Life Lessons from a Wall Street Warrior Rating: 5 out of 5 stars5/5Fordlandia: The Rise and Fall of Henry Ford's Forgotten Jungle City Rating: 4 out of 5 stars4/5Grinding It Out: The Making of McDonald's Rating: 4 out of 5 stars4/5Secret Formula: The Inside Story of How Coca-Cola Became the Best-Known Brand in the World Rating: 4 out of 5 stars4/5
Reviews for The Capital One Story
2 ratings1 review
- Rating: 5 out of 5 stars5/5Very, very interesting and informative. I appreciate the engaging way this was done. I recommend this audio book.