Audiobook5 hours
Taking Aim at Attack Advertising: Understanding The Impact of Negative Campaigning in US Senate Races
Written by Kim Fridkin and Patrick Kenney
Narrated by Teri Schnaubelt
Rating: 0 out of 5 stars
()
About this audiobook
Negative campaigning is a central component of politics in the United States. Yet, until now, demonstrating the impact of combative advertising on voters has been elusive. How can we reconcile the findings of a plethora of studies with the methods of politicians? This book cuts through to the central issue: how negative advertising influences voters' attitudes and actions. Focusing on US senatorial campaigns, Kim Fridkin and Patrick Kenney draw from surveys, experiments, facial expression analysis, content analyses, and focus groups. They develop the "tolerance and tactics theory of negativity" that marries citizens' tolerance for negativity with campaign messages varying in their civility and relevance and demonstrate how citizens' beliefs and behaviors are affected. Using this original framework, they find harsh and relevant messages influence voters' decisions, especially for people with less tolerance for negativity. And, irrelevant and uncivil advertisements demobilize voters, with low tolerance individuals affected most sharply.
Related to Taking Aim at Attack Advertising
Related audiobooks
Campaigning in a Racially Diversifying America: When and How Cross-Racial Electoral Mobilization Works Rating: 0 out of 5 stars0 ratingsAmerican Resistance: From the Women's March to the Blue Wave Rating: 4 out of 5 stars4/5Thank You For Voting: The Maddening, Enlightening, Inspiring Truth About Voting in America Rating: 4 out of 5 stars4/5Overload: Finding the Truth in Today's Deluge of News Rating: 4 out of 5 stars4/5The Big Truth: Upholding Democracy in the Age of “The Big Lie” Rating: 2 out of 5 stars2/5Getting Elected: A Look at Running for Office Rating: 0 out of 5 stars0 ratingsIdentity Crisis: The 2016 Presidential Campaign and the Battle for the Meaning of America Rating: 4 out of 5 stars4/5Sister Style: The Politics of Appearance for Black Women Political Elites Rating: 0 out of 5 stars0 ratingsSummary of Bernie Sanders's It's OK to Be Angry About Capitalism Rating: 0 out of 5 stars0 ratingsJimmy Carter and the Birth of the Marathon Media Campaign Rating: 0 out of 5 stars0 ratingsThe Once and Future Liberal: After Identity Politics Rating: 4 out of 5 stars4/5Summary of Stuart Stevens's The Conspiracy to End America Rating: 0 out of 5 stars0 ratingsThe Ultimate Guide to the 2020 Election: 101 Nonpartisan Solutions to All the Issues that Matter Rating: 0 out of 5 stars0 ratingsSummary of Greg Bluestein's Flipped Rating: 0 out of 5 stars0 ratingsRules for Revolutionaries: How Big Organizing Can Change Everything Rating: 4 out of 5 stars4/5Nationalized Politics: Evaluating Electoral Politics Across Time Rating: 0 out of 5 stars0 ratingsWhite Identity Politics Rating: 5 out of 5 stars5/5Political Choice in a Polarized America: How Elite Polarization Shapes Mass Behavior Rating: 0 out of 5 stars0 ratingsAngry Politics: Partisan Hatred and Political Polarization among College Students Rating: 0 out of 5 stars0 ratingsThe Great Alignment: Race, Party Transformation, and the Rise of Donald Trump Rating: 4 out of 5 stars4/5Party of the People: Inside the Multiracial Populist Coalition Remaking the GOP Rating: 0 out of 5 stars0 ratingsWhy You Should Be a Socialist Rating: 5 out of 5 stars5/5Nasty Women: Feminism, Resistance, and Revolution in Trump's America Rating: 4 out of 5 stars4/5Common Ground Rating: 3 out of 5 stars3/5Con Job: How Democrats Gave Us Crime, Sanctuary Cities, Abortion Profiteering, and Racial Division Rating: 3 out of 5 stars3/5The Squad: AOC and the Hope of a Political Revolution Rating: 4 out of 5 stars4/5The Point of No Return: American Democracy at the Crossroads Rating: 0 out of 5 stars0 ratingsElectable: Why America Hasn't Put a Woman in the White House . . . Yet Rating: 5 out of 5 stars5/5Collision 2012: Obama vs. Romney and the Future of Elections in America Rating: 4 out of 5 stars4/5Still Right: An Immigrant-Loving, Hybrid-Driving, Composting American Makes the Case for Conservatism Rating: 5 out of 5 stars5/5
Marketing For You
$100M Offers: How to Make Offers So Good People Feel Stupid Saying No Rating: 5 out of 5 stars5/5Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World Rating: 5 out of 5 stars5/5$100M Leads: How to Get Strangers to Want to Buy Your Stuff Rating: 5 out of 5 stars5/5Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant Rating: 4 out of 5 stars4/5Building a StoryBrand: Clarify Your Message So Customers Will Listen Rating: 5 out of 5 stars5/5Expert Secrets: The Underground Playbook for Creating a Mass Movement of People Who Will Pay for Your Advice Rating: 5 out of 5 stars5/5Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life Rating: 4 out of 5 stars4/5The One Week Marketing Plan: The Set It & Forget It Approach for Quickly Growing Your Business Rating: 4 out of 5 stars4/5How to Write Copy That Sells: The Step-By-Step System for More Sales, to More Customers, More Often Rating: 5 out of 5 stars5/5How Are You, Really?: Living Your Truth One Answer at a Time Rating: 5 out of 5 stars5/5Influence, New and Expanded: The Psychology of Persuasion Rating: 4 out of 5 stars4/5Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any Business Rating: 5 out of 5 stars5/5Primal Branding: Create Zealots for Your Brand, Your Company, and Your Future Rating: 5 out of 5 stars5/5Storytelling: A Guide on How to Tell a Story with Storytelling Techniques and Storytelling Secrets Rating: 4 out of 5 stars4/5The Tipping Point by Malcolm Gladwell - Book Summary: How Little Things Can Make a Big Difference Rating: 4 out of 5 stars4/5Wanting: The Power of Mimetic Desire in Everyday Life Rating: 5 out of 5 stars5/5The Predictably Irrational Rating: 4 out of 5 stars4/5Yes!: 50 Scientifically Proven Ways to Be Persuasive Rating: 4 out of 5 stars4/5Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It Rating: 5 out of 5 stars5/5Purple Cow: Transform Your Business by Being Remarkable Rating: 5 out of 5 stars5/5The Catalyst: How to Change Anyone's Mind Rating: 5 out of 5 stars5/5How to Write a Book This Weekend, Even If You Flunked English Like I Did Rating: 4 out of 5 stars4/5
Reviews for Taking Aim at Attack Advertising
Rating: 0 out of 5 stars
0 ratings
0 ratings0 reviews