Welcome back to another episode of the EUVC podcast. Today, we are discussing all things marketing in venture capital, such as:narrative developmentthesis developmentmeasuring marketing activitiescontent creation for a VC firmpositioning and its role in fund strategyAI impact on marketing & future trends in 2024Our guests for this talk are Natasha Lytton, Director at Seedcamp, Vincent Touati-Tomas, Head of Marketing at Northzone, and Jeroen van Doornik, aka JD, among friends, co-founder & General Partner of Pacenotes.Before diving into the podcast itself, we also want to mention that we have already published two episodes on a similar topic with Natasha and Vincent that you can check out on EUVC.Go to eu.vc for our core learnings and the full video interview ?Chapters:00:02 Marketing in Venture Capital04:39 Crafting a Unique Identity for VC Firms06:20 Balancing Differentiation and Credibility15:12 Marketing Strategies for Emerging Managers17:37 Thought Leadership and Thesis Development34:06 The Role of AI in Venture Capital36:35 Privacy and Confidentiality in AI Usage37:29 The Role of AI in Content Creation38:36 Using Templates and AI for Productivity40:10 Data Ownership and Privacy Concerns43:12 GDPR and Its Impact on Marketing45:05 Challenges in Marketing Strategies48:53 Brand and Strategy for VCs53:14 Measuring Marketing Effectiveness58:44 Reputation Management in VC Firms01:07:08 Transparency and Performance in Venture Capital