Our guest today is Teddy Townsend of CG Sawaya Partners, as we explore the dynamic world of health and wellness brand acquisitions.Teddy brings her expertise to the table, shedding light on why companies in this vibrant sector pursue mergers and acquisitions, and how different types of buyers, from private equity funds to strategic acquirers, approach these dealsThank you to our Partner –– Propeller Industries https://www.propellerindustries.com/Propeller Industries is the leading strategic finance and accounting partner for venture-stage companies.We discuss:• Company Acquisition Health & Wellness • Understanding Equity Investment Terms• Challenges With Low Profit Margins • Shift in Supplement Business Trends• Strategic Timing in Brand Acquisition • Strategic Acquirers and Private Equity Groups • Brand Evaluation and Marketing Strategies • Strategic vs Minority Round Buyouts• Women's Health and Market Needs• Importance of Differentiation in Consumer Industry(0:00:00) - Health and Wellness Brand AcquisitionsNature's mergers and acquisitions in health and wellness, private equity vs. strategic buyers, term sheet nuances.(0:09:35) - Understanding Liquidation Preferences in InvestmentsHigh liquidation preferences in VC deals can misalign interests, impede exits, and signal investor confidence in hot markets.(0:13:37) - Sustainable Growth in Business TrendsUnsustainable growth models, excessive capital raising, reliance on high cash burn, shift in investor perspective, D2C market, understanding key metrics, importance of acquiring new customers, fundamental health and long-term sustainability in health and wellness sector.(0:17:45) - Health and Wellness Industry StrategyCurrent trends in health and wellness industry: focus on OTC products, strategic acquisitions, and consumer behavior in beauty and personal care.(0:27:37) - Strategic Considerations for Business AcquisitionNature's strategic considerations for founders targeting specific buyers, including M&A criteria, legal issues, scaling capabilities, and private equity.(0:34:30) - Navigating Business Exits and ValuationsSubstantiating product claims, engaging third-party reviews, and understanding exit strategies for successful business transactions.(0:42:12) - Maximizing Deal Opportunities and Process PreparationMaximize M&A success with nostalgia marketing, thorough preparation, and strategic buyer engagement for full buyouts and minority rounds.(0:49:56) - Women's Health Challenges and Brand DifferentiationWomen's health sector faces challenges in narrow market windows, scaling, and differentiation in a saturated market.(0:56:55) - Transition From Writer to BankerTeddy's journey from writing to investment banking, using storytelling skills, learning finance from "Investment Banking," and the impact of reading Stephen King's "The Stand.