Pet brands that focus on sustainability have grown 7.1 times faster than their conventional counterparts in the last five years. This insight comes from our latest episode of the AgFuture podcast. This week, we are joined by Jim Lamancusa, Executive Director of the Pet Sustainability Coalition (PSC); Hannah Tirrell-Wysocki, Accreditation Manager at the PSC; and Kami Grandeen, Alltech’s North American Companion Animal Sales Manager. They discuss the mission and growth of the PSC, Alltech's recent reaccreditation with the PSC, and the platinum, gold, and silver sustainability medals from EcoVadis, an organization that provides business sustainability ratings. They also explore the shifting demand for sustainable pet foods by Millennials and Gen Z. Tune in to learn how these initiatives are transforming the pet industry.