After 15 years of lobbying, the U.S. beef industry has been granted access to the Chinese market, and the timing is perfect. As the demand for beef in China continues to grow with consumer affluence, are U.S. producers poised to benefit? Not so fast, say the experts. In this podcast, Ian Lahiffe, lead of operations at Allflex Livestock Intelligence in Beijing, China, discusses the challenges U.S. producers must overcome to win long-awaited favor with consumers in China.