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Mastering AI for Business: Optimizely's Proven Strategies Revealed Part 2 with  Alex Atzberger

Mastering AI for Business: Optimizely's Proven Strategies Revealed Part 2 with Alex Atzberger

FromThe Scale Up Show


Mastering AI for Business: Optimizely's Proven Strategies Revealed Part 2 with Alex Atzberger

FromThe Scale Up Show

ratings:
Length:
20 minutes
Released:
May 22, 2024
Format:
Podcast episode

Description

Join Ryan in part 2 of his conversation with Alex Ottsberger for a deep dive into leveraging AI at scale across his 1500 employees and infusing it into their product. Discover the mind-blowing outcomes and results they've achieved by harnessing the power of AI on both the people and product side.
Join 2,500+ readers getting weekly practical guidance to scale themselves and their companies using Artificial Intelligence and Revenue Cheat Codes.  
Explore becoming Superhuman here: https://superhumanrevenue.beehiiv.com/
KEY TAKEAWAYS

AI is a driving force of change, comparable to the impact of mobile and the internet, but human adaptation is key to realizing its potential
Enterprises are exploring AI's value and accumulation points, with a focus on understanding its capabilities and limitations in the short term
AI can significantly enhance employee productivity and effectiveness by automating tasks and providing content-generation support
Investing in AI skill acquisition for employees is crucial, as it empowers them to become "superheroes" in their roles
Embedding AI into existing marketing platforms and processes can yield high value for companies
AI-powered testing and experimentation enable marketers to test multiple variables, leading to better results
Context-aware AI assists marketers throughout the campaign creation process, from brief writing to blog post suggestions
Enterprises must address regulatory concerns and find valuable use cases that align with their specific needs

BEST MOMENTS
"AI is going to be, in our lifetime, one of the driving forces, just as mobile was or the internet was relative to change in terms of how we work, how work gets done, what we can do as society and humanity
"I don't see AI as a zero-sum game. I really see it as actually expanding everyone's capability. It is a superpower that you give people."
"Embedding AI into existing processes can gain a lot of value. In our platform, Optimize D1, which is really that entire marketer life cycle and marketing life cycle where people ideate and create content and test content."
"You know, the generation and the people that can start taking advantage of this, they're just going to be more productive relative to what they do."
"Being context aware when the AI knows where you are in the process. So imagine, for instance, you are starting a campaign, you are writing a brief about the campaign, why you are running this campaign, you know, writing a brief for a campaign can be a tedious task for a marketer."
Ryan Staley
Founder and CEO
Whale Boss
ryan@whalesellingsystem.com
www.ryanstaley.io Saas, Saas growth, Scale, Business Growth, B2b Saas, Saas Sales, Enterprise Saas, Business growth strategy, founder, ceo: https://www.whalesellingsystem.com/closingsecrets
Released:
May 22, 2024
Format:
Podcast episode

Titles in the series (100)

How do you grow like a VC-backed SAAS company without taking on investors? What are the secrets that SAAS CEOs have that the rest of us don't? Do you want to create a lifestyle business, a performance business, or an empire?  How do you scale to an exit without losing your freedom? Join the host Ryan Staley every Monday and Wednesday for conversations with the brightest and best SAAS Founders, CEOs, and Entrepreneurs to crack the code on repeatable revenue growth, leadership, lifestyle freedom and mindset. This show has featured Startup and Billion Dollar Founders, Best Selling Authors, and the World’s Top Sales and Marketing Experts like Terry Jones (Founder of Travelocity and Chairman of Kayak), Gina Bianchini (Founder of Mighty Networks and prior Co-Founder with Marc Andreessen) and Harpaul Sambhi (Founder of Magical with a previous exit to Linkedin). This is where Scaling and Sales are made simple in 25 minutes or less. Saas, Saas growth, Scale, Business Growth, B2b Saas, Saas Sales, Enterprise Saas, Sales, Business growth strategy, Founder, VP of Sales, CRO, Chief Revenue Officer, Technology, Leadership, CEO, Management, Hyper-Growth.