#037 In this episode, I interview Rosie Jane Johnston, the founder of By Rosie Jane. We chat about “clean” fragrance and why fragrance happens to be one of the areas I am very particular with, especially around my daughter. Rosie shares her personal journey with fragrance and how it inspired her to create her own brand. She discusses the concept of clean fragrance and the importance of transparency in the industry. Rosie also talks about the process of creating fragrances and how she chooses the names for her products. The conversation touches on the rise of perfume talk on social media and the impact it has had on the brand. Rosie also shares her advice for aspiring beauty brand founders and discusses the future of By Rosie Jane.PRODUCTS MENTIONED:BY/ROSIE JANE | Rosie Eau de Parfum https://go.shopmy.us/p-4711360MERIT | Clean Lash Lengthening Mascara https://go.shopmy.us/p-5076963BY ROSIE JANE | Dulce Eau de Parfum https://go.shopmy.us/p-714870follow amy koberling: https://www.instagram.com/amykoberling/follow byrosiejane: https://www.instagram.com/byrosiejane/About the Guest:Rosie Park is the founder of By Rosie Jane, a fragrance brand that offers clean and minimalist scents. Rosie started her career as a makeup artist, working with celebrities and gaining a deep appreciation for the power of fragrance. She created her first fragrance, Rosie, while she was pregnant and looking for a clean and comforting scent. Rosie's passion for fragrance and her commitment to clean ingredients led her to launch By Rosie Jane, which has now expanded to include a range of fragrances and body care products.Time Summary01:00 Emotional Connections Through Fragrance and Beauty Memories03:36 Pregnancy, Perfume, and Naming a Daughter05:24 From Makeup Artist to Fragrance Entrepreneur11:16 Accidental Fragrance Brand Creation and Growth16:30 Defining Clean Fragrance in the Beauty Industry23:03 Crafting Personalized Fragrances and Meaningful Packaging32:53 Exploring the Science and Technology Behind Functional Fragrances42:22 Innovation and Authenticity in a Saturated MarketTo watch the video version of this episode head to the Youtube page!Need a full skincare overhaul? Check out our Comprehensive Skincare Routine Digital GuideConnect with me:Amy's Instagramwww.skinthusiast.com