Expert Ian Welsh, publishing director and podcast host for the Innovation Forum, join us to discuss the importance of on-farm data collection and why it is so valuable. Farm Food Facts host Joanna Guza and Ian discuss the importance of data collection globally, brands interest in agricultural data, data currency and how we keep farmers at the center of the conversation. Become a partner of USFRA: usfarmersandranchers.org/partnerships    USFRA will be at Innovation Forum’s Future of Food and Beverage USA Conference in Minnesota (May 29th-30th). More information is available here. This year, the focus is on ensuring farmers are at the center of the conversation. If you’re a farmer or rancher interested in joining, please contact Emily Heslop at emily.heslop@innovationforum.co.uk.