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Ep.7: Vinny Prajka, JMI Equity | How to Use ICPs and Segmentation as a Foundation for Scale

Ep.7: Vinny Prajka, JMI Equity | How to Use ICPs and Segmentation as a Foundation for Scale

FromPrivate Equity Value Creation Podcast


Ep.7: Vinny Prajka, JMI Equity | How to Use ICPs and Segmentation as a Foundation for Scale

FromPrivate Equity Value Creation Podcast

ratings:
Length:
40 minutes
Released:
Sep 26, 2023
Format:
Podcast episode

Description

Shiv Narayanan interviews Vinny Prajka, Partner at JMI Equity.
Vinny and Shiv discuss how portfolio companies can increase efficiency and grow sustainably with a more focused approach to sales.
Hear how JMI use customer segmentation to target sales efforts, reduce churn and increase average sales price. Learn how to implement this approach in your portfolio companies, including restructuring the sales org structure, updating product marketing and hiring the right team.

Resources

Learn more about JMI Equity
Topics from JMI executive roundtables
Connect with Vincent Prajka - LinkedIn


The information contained in this podcast is not intended to constitute, and should not be construed as, investment advice.
Released:
Sep 26, 2023
Format:
Podcast episode

Titles in the series (29)

Get behind-the-scenes access to the minds shaping the world of Private Equity, hear captivating stories about transactions and investments, and learn about the innovative approaches leading investors, operators, advisors and bankers employ to drive sustainable growth and create enterprise value. https://www.howtosaas.com/pevaluecreation