Today’s episode is a talk by Justin Ray at the 2019 Brand Builder Summit. Justin co-founded an adventure and lifestyle gear brand 3 years ago. Today he shares some strategies that have worked really well for his brand as well as how the Backroom has helped shape their current and future success.   Key Takeaways [2:19] Justin introduces himself and his plan to share how his business proceeds to convert sales into customers. [3:00] Maximising the potential of a single product doesn’t mean having only one product in your lineup, it means making sure you streamline the process and profits for each product individually. [4:00] Product quality is super important and gauging what the “level of quality” needs to be is done through feedback from your customers — you may think you know what they want, but you probably don’t, go ahead and ask them. [4:30] Focus aggressively on your top three keywords, you want to be top of the list. Once those are dialed in, move to the smaller keywords. [5:29] PPC should be as dialed in as possible — it’s important enough that Justin has now subcontracted the work. [7:00] Once they have bought from you, the real work starts, you have to turn those buyers into customers! 1. Market to the buyers on other platforms 2. Opt-ins The key is to make that connection with people and nurture it. [10:07] Justin has been in the Backroom for a year now and has shifted his thinking towards building a more sustainable, sellable business. Which at its core means to invest in people, in relationships and your network. [11:56] Ryan chimes in… Capitalism, f***k yes! Thanks for listening!   Mentioned in this episode Max@brandbuilderstrategy.com