Beer consumption per capita in the US has declined steadily since 1980; meanwhile, consumption of wine, cider, and spirits has increased. Keith Armstrong (https://community.mbaa.com/network/members/profile?UserKey=c158a3db-642f-4178-af4e-68c787d6316b) joins us to talk about why, as well as what brewers should be doing about it. Special Guest: Keith Armstrong.