Running an audiology or hearing aid practice naturally involves navigating financial pressures. Yet, practice owners must be careful not to get caught up in crunching numbers at the expense of their passion for helping others hear better. Lisa Earle McLeod, the creator of the ‘noble purpose’ philosophy, advocates for a different approach that places purpose above metrics. She demonstrates that practices focusing on their noble purpose outperform the competition and retain patients. In this episode, Lisa delves deeper into this concept, offering actionable insights for establishing a thriving practice driven by purpose.

Lisa Earle McLeod is a strategy consultant, executive coach, and keynote speaker known for her Noble Purpose philosophy. Ranked #3 Sales Expert globally by Global Gurus and listed among Marshall Goldsmith's 100 Coaches, she has worked with clients like Salesforce, Google, LinkedIn, Hootsuite, and Volvo. She is an accomplished author of five books, including the bestseller, Selling with Noble Purpose.

In this episode, Kevin and Lisa will discuss:
- Why you need a noble purpose mindset
- How to define your practice’s noble purpose
- Storytelling techniques to fearlessly offer patients life-changing solutions
- The mindset of top-performing practitioners
- Best practices for creating an engaging patient experience
- The differences between transactional practices and noble purpose practices
- Scaling through tough times with patient impact stories
- Strategies for improving employee engagement
- Interview questions for hiring employees who will carry your purpose
- Lisa’s technique for realigning with your true north
- How to create a noble sales purpose for your practice
- And other topics…

Lisa Earle McLeod is a strategy consultant, executive coach, and keynote speaker who has worked with notable clients like Salesforce, Google, and Volvo. With experience in sales leadership at Procter & Gamble and Vital Learning, she's recognized globally as a top thought leader and coach, named to Marshall Goldsmith's 100 Coaches, and ranked #3 Sales Expert by Global Gurus. She is an accomplished author of five books, including the bestseller, Selling with Noble Purpose, and contributes regularly to publications such as The Harvard Business Review, Forbes, and LinkedIn Learning.
 
Resources Mentioned:
Lisa’s Website: https://www.mcleodandmore.com/ 
Lisa’s LinkedIn: https://www.linkedin.com/in/lisaearlemcleod 
Lisa’s Book, Selling with Noble Purpose: How to Drive Revenue and Do Work That Makes You Proud: https://www.amazon.com/Selling-Noble-Purpose-Drive-Revenue/dp/ 

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