62 min listen
Words that Sell: How to Maximize Your Marketing Impact
Words that Sell: How to Maximize Your Marketing Impact
ratings:
Length:
35 minutes
Released:
Jun 7, 2023
Format:
Podcast episode
Description
How much do the exact words we choose matter? In this episode, Eugene Shatsman from National Strategic Group joins us to show us how saying the same thing in two different ways can make a huge difference in your results. Which words pre-program patients to buy? What is the psychology behind some of the highest performing marketing wins? We discuss Eugene’s insights around split-testing and how his team has helped drive double-digit increases from marketing by simply adjusting the words used. By becoming aware of these proven language patterns, you can help drive more prospective patients to your practice and make your existing patients more profitable.
Released:
Jun 7, 2023
Format:
Podcast episode
Titles in the series (100)
The Power Hour 8/8/12: Listen to your colleagues talk about the best and worst marketing projects and ideas they've every tried or thought about. by Power Hour Optometry