In this episode the Handyman Pros have a discussion about
Every Door Direct.
Every Door Direct Mail (EDDM) is a service offered by the
United States Postal Service (USPS) that allows businesses to send targeted
marketing materials to specific neighborhoods or ZIP codes without needing a
list of addresses. Instead of addressing each piece individually, businesses
can select postal routes and have their mail pieces delivered to every
household along those routes.
Here's how the EDDM service generally works:
1.           Targeting:
Businesses can use USPS's online mapping tool to select specific postal routes
based on factors like demographics, household size, income, and age. This
allows them to target the areas that are most likely to be interested in their
products or services.
2.           Design:
Once the desired postal routes are selected, businesses can design their mail
pieces according to USPS specifications. These specifications include size,
weight, and layout requirements. The USPS website provides templates and
guidelines to ensure compliance.
3.           Printing:
After designing the mail pieces, businesses need to get them printed. Many
printing companies offer EDDM services and can handle both the printing and
mailing aspects of the campaign.
4.           Preparation:
Before mailing, the mail pieces need to be bundled and prepared according to
USPS regulations. This typically involves bundling them by postal route and
completing the necessary paperwork.
5.           Delivery:
Once prepared, the mail pieces are delivered to the appropriate USPS facility
for distribution. The USPS then delivers the mail to every household along the
selected postal routes.
6.           Cost: EDDM
can be a cost-effective way to reach a large number of potential customers
since it eliminates the need for purchasing mailing lists and allows for
discounted postage rates.
Overall, EDDM is a convenient and affordable option for
businesses looking to reach a targeted audience within a specific geographic
area. It's particularly popular among small businesses, local restaurants, real
estate agents, and other entities that want to promote their products or
services to nearby residents.
 
 
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