Media mogul, Fred Williams, having successfully migrated from Print to Video shares some insights on how to tell a story on Episode 34 of Conversations with Big Rich.  From the farm to four-wheel drives, Fred continues to “cross-pollinate”  the off-road industry as he explores more Dirt Every Day.3:46 – What makes a Jeep most like a tractor?8:03 – YouTube is the modern day service manual 10:31 –I’m just a kid that likes 4x4’s16:53 – first rockcrawl- bunch of guys just all trying to figure it out22:38 – first job at Peterson’s29:25 – commitment to the cars41:58 – like a bumblebee, cross-pollinating the off-road industry45:39 – trying to get the scoop50:08 – The early days of Dirt Every Day55:54 – full scuba gear – see the #1 episode   https://www.youtube.com/watch?v=icp2Pb5uoME1:07:22 – you have to tell a storySubscribe to the MotorTrend App to watch Dirt Every Day with Fred Williams.We want to thank our sponsors Maxxis Tires and 4Low Magazine.www.maxxis.comwww.4lowmagazine.com Be sure to listen on your favorite podcast app.Support the show