One of the biggest influencers in off-road joins us for this episode.  Lance Clifford, founder of Pirate 4x4 shares the origin story of how it all began.  At one time, Pirate was the source for all things rock sports.  Check out the latest episode of Conversations with Big Rich.1:54  Sometimes all it takes is a mud puddle to catch the off-road bug4:17  Pirates of the Rubicon, drinking club with an off-roading problem, is born6:07  How America Online influenced off-roading with their marketing ploy13:51  A giant computer nerd changes everything30:49  Baja challenges everything47:15  The sale of Pirate, including Camo becoming a PirateIf you’re in the market for a house in St George, Utah – Lance is your go-to at https://www.stgeorge.properties/ We want to thank our sponsors Maxxis Tires and 4Low Magazine.www.maxxis.comwww.4lowmagazine.com Be sure to listen on your favorite podcast app.Support the show