Mr. Maxxis, himself, joins us this week – Creighton King – the founder of Griplock Ties and former tire guy shares a lot of insight regarding sponsorship, new business and how a Jeep started it all.  Be sure to tune in and enjoy the conversation.  Creighton has a special offer at the end. 3:08 – Christmas Day surprise.12:20 – How a Jeep saved my life…17:54 – Mr. Maxxis is born27:31 – We are not an “orange wannabe tire company”38:21 – how three Mormons from Utah scored 12 quarts of moonshine for their sponsor48:22 – What it’s like to be the Tire Czar57:56 –The origination of GripLock Ties1:14:51– Creighton’s life advice…Racing makes you a better man… So great to hear Creighton doing so well, and don’t miss his special offer.  FREE SHIPPING on Griplock Ties by using the code BIGRICH at checkout.  www.griplockties.com  We want to thank our sponsors Maxxis Tires and 4Low Magazine.www.maxxis.comwww.4lowmagazine.com Be sure to listen on your favorite podcast app.Support the show