BFGoodrich has had a remarkable program for years supporting racers, especially in Baja.  Listen in as Rich talks with Richard Winchester about all things BFG.  Richard was at the start of the program and gives some great insight into how they built up Baja and why. 3:14 – Sliding into the cornfield 5:38 – then Uncle Sam sent me an invite for a visit to Korea8:13– don’t wake the sleeping giant9:30 – this performance stuff is a fad14:50 – got the first lifetime membership out of the Southern Four Wheel Drive Association21:28 – the start of the BFG Baja pits program31:32– the people I count on to run the pits include my wife and daughter32:54 – when things don’t go right in Mexico 35:09 – the developer of the rock crawling tire, Gary Interline52:27 – we can’t have an influencer if they don’t know our products1:01:31 – we were kind of just winging it1:04:24 – Danny saved the party We want to thank our sponsors Maxxis Tires and 4Low Magazine.www.maxxis.comwww.4lowmagazine.com Be sure to listen on your favorite podcast app.Support the show