Will Churchill is the Owner of Frank Kent Motor Company.  Frank Kent Cadillac has been awarded GM Dealer of the Year for 2012 – 2014, an honor given to only the top 2% of GM dealers throughout the country. On this episode, Chris and Will discuss: A deep dive on the auto industry. The current state of the auto industry. What the future of buying cars looks like. DTC, EV cars, Hydrogen?! And more! Support our Sponsors: Frank Kent Cadillac CRE Daily Newsletter  Fort Capital  More Info: Follow Fort Capital on LinkedIn: www.linkedin.com/company/fort-capital/ Follow Chris on Twitter: www.Twitter.com/FortWorthChris  Follow Chris on LinkedIn: www.linkedin.com/in/chrispowersjr/  Subscribe to The Fort on YouTube: https://www.youtube.com/channel/UCuJ32shRt8Od3MxMY-keTSQ Follow The Fort on Instagram: www.Instagram.com/TheFortPodcast Links: The Fort #50 with Will Churchill Email Will: willc@fk1935.com Topics: (3:18) - Introducing Will (4:51) - Will’s background in the auto business (7:06) - What’s happened in auto over the past two years? (11:16) - Where are we now with the chip shortage? (13:10) - Thoughts on pricing strategies in the industry (17:53) - Where do people get auto loans from? (20:18) - Is there anything that changed through Covid that will be permanent? (22:37) - Moving the car buying experience online (27:43) - Thoughts on Carvana  (31:36) - Focusing on the Wholesale market (34:45) - What do most people do when they’re owing way more than the car is worth? (36:25) - What warranty do people really need? (41:23) - At what point can a car not get a warranty? (42:58) - Why is there a need for car dealerships in the future? (44:41) - Why doesn’t Tesla’s model work for everyone else? (47:03) - Will the Car Dealership look the way it does now in 10 years? (48:50) - What happens if Wall Street moves to a profitability model? (50:23) - Buick’s buyout of their dealers (51:39) - Who dictates investing in a dealership? (53:31) - The process of opening a new dealership (56:33) - What’s the pathway to becoming a dealer? (1:02:25) - Thoughts on the EV revolution (1:08:12) - What happens to the new cars that got wrecked from the recent hurricane in Florida? (1:10:09) - Where do cars go to die? (1:11:29) - Do you see the industry moving to cars-as-a-service rather than traditional ownership model? (1:12:52) - How are auto loans performing right now? (1:13:35) - How many catalytic converters have been stolen from you and are manufacturers looking to fix this? (1:14:33) - How’s the auction market looking right now? (1:15:16) - What’s the single most impactful thing a dealer can do to improve the car buying experience? (1:17:13) - How has ride-share impacted the auto world? (1:18:43)  - Final thoughts The Fort is produced by Johnny Podcasts