James Clark of Toyota & Lexus UK joins me on the podcast to talk about his journey, what's going on with Toyota and Lexus, the ins and outs of working with the media, press launches and much more.Video Podcast: https://youtu.be/9iCxfb11SYU https://www.toyota.co.uk/https://www.lexus.co.uk/Enjoy, Sam Show Notes:00:00 - Intro02:19 - How to Enter the Automotive Industry and Connecting with PR21:21 - The Day-to-Day of Automotive PR25:06 - Handling Media Feedback34:47 - The Changing Media Forms for PR52:08 - The GR Yaris1:09:43 - Future Models1:18:06 - 5 QuestionsPodcast Sponsors:The Market By Bonhams Online Classic & Collector Car AuctionsElev8 Finance Prestige Automotive Funding Specialists