How big data and AI are transforming out-of-home – and advertising

FromThe Fold

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How big data and AI are transforming out-of-home – and advertising

FromThe Fold

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Length:

46 minutes

Released:

Mar 10, 2024

Format:

Podcast episode

Description

David Owen, Research and Insights director at oOh! Media and Tori Colebourne, CMO at Black Pearl Group, an NZX listed SAAS / cloud business join Duncan Greive on The Fold to talk about the role of data in media and communications decision-making in 2024 and beyond.
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Released:

Mar 10, 2024

Format:

Podcast episode

Titles in the series (100)

Conversations about the intersections of media, culture and technology in New Zealand, hosted by Duncan Greive, founder of The Spinoff. Brought to you by The Spinoff Podcast Network in partnership with Ooh!media

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Stuff CEO and owner Sinead Boucher on how she bought it for $1 by The Fold
64 min listen
Sido Kitchin is launching four new magazine titles this year by The Fold
53 min listen
The boss of all rugby, with Mark Robinson by The Fold
27 min listen
How The Bulletin gets made, with Alex Braae by The Fold
39 min listen
The Fold: Sinead Boucher on reinventing Stuff – and why they are conscientious objectors to Facebook by The Fold
64 min listen
The Fold: How will Covid-19 impact NZ's TV, radio and online news? by The Fold
31 min listen
The Fold podcast: Gaurav Sharma on the communities NZ’s media doesn’t serve by The Fold
47 min listen
Substack's Hamish McKenzie on a new era of publishing by The Fold
52 min listen
Ali Mau on #MeTooNZ, talkback radio and the New Zealand music industry's reckoning by The Fold
51 min listen
Introducing Coming Home: Like nothing we've ever seen before by The Fold
28 min listen
TVNZ's Cate Slater on what's coming in 2022 by The Fold
37 min listen
RNZ special: Toby Manhire on the Concert fiasco, the case for a youth channel and the TVNZ maybe-merger by The Fold
62 min listen
The Fold podcast: Bailey Mackey takes Māori storytelling to the world by The Fold
65 min listen
Turning words into action, with Laura O’Connell Rapira by The Fold
41 min listen
The most eye-opening bits from NZ On Air’s new Where are the Audiences? report by The Fold
45 min listen
Broadcasting minister Kris Faafoi on funding NZ journalism by The Fold
48 min listen
Facebook just blocked all news in Australia by The Fold
20 min listen
A newcomer’s view from the press gallery, with Justin Giovannetti by The Fold
38 min listen
Where are the Audiences? with NZ On Air's Cameron Harland by The Fold
60 min listen
Summer reissue: Media, money and the government, with Bernard Hickey by The Fold
66 min listen
Summer reissue: Sinead Boucher on buying Stuff for $1 by The Fold
65 min listen
Exit interview: Newshub's Hal Crawford on Weldon, Paul Henry and the truth about TV ratings by The Fold
71 min listen
Creator Series: Jon Wild on making NZ's best reality TV by The Fold
35 min listen
Local Democracy reporter Justin Latif on telling the stories of South Auckland by The Fold
36 min listen
Melodie Robinson on the future of NZ sports broadcasting by The Fold
50 min listen
The wildfire that was 2020 for NZ media, reviewed by The Fold
47 min listen
Creator Series: Qiane Matata-Sipu on Nuku Women and protecting Ihumātao by The Fold
36 min listen
TVNZ CEO Kevin Kenrick on the media merger and the future of OnDemand by The Fold
55 min listen
The Spinoff presents SUPERPOD 2020 by The Fold
68 min listen
Janet Wilson on Judith Collins’ National Party by The Fold
37 min listen

More Episodes from The Fold

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Meta might turn off news in Australia. Here's how one publisher is responding: The Daily Aus co-founder Sam Koslowski joins Duncan for an in-depth conversation about the existential threat facing social-first media entities across the Tasman, and the portent it might hold for news media in Aotearoa. by The Fold
42 min listen
Introducing Behind the Story: If you love a dog, you must also love disposing of its sh*t: A new series from The Spinoff. Join site editor Madeleine Chapman as she sits down with a staff writer or contributor to gain more insight about a big story on The Spinoff from the week. by The Fold
21 min listen
The brief, inglorious reign of Melissa Lee - and how a more powerful minister might change NZ’s media: The Spinoff's editor-at-large Toby Manhire joins Duncan to discuss the shock firing of Melissa Lee, and what it might mean for the ministerial media portfolio going forward. by The Fold
45 min listen
How the Stuff deal shuffles the NZ media deck: Duncan Greive gives his analysis on the big news this week that Stuff will be taking over delivery of Three's 6pm news bulletin from July 6th. by The Fold
20 min listen
How Madison Reidy built a YouTube smash for the NZ Herald: The finance journalist joins Duncan Greive to talk about 100 episodes of Markets with Madison – and one very challenging and viral interview with Reserve Bank governor Adrian Orr. by The Fold
40 min listen
Another dark day for NZ media, and the plan? Nothing.: Duncan Greive reacts to the week's devastating NZ media closures, asking how is it we are all just sitting here letting this pillar of democracy cave in? by The Fold
27 min listen
Is what's happening to news all advertisers' fault?: D3 co-founders Alex Radford and Richard Thompson join Duncan to break down the role of media agencies in NZ, how media buying works and how the social platform giants are dominating the industry. by The Fold
49 min listen
After a lifetime on stages and screens, a new Mountain: Actor and director Rachel House joins Duncan to discuss her directorial feature film debut The Mountain; how she built community with local iwi before filming, the joy of working with a young cast and the current landscape of NZ film. by The Fold
44 min listen
The startup helping small media get a bigger share of advertising spend: Scroll Media founder Jane Ormsby joins Duncan to discuss the nuts and bolts of advertising in NZ's digital media space, and what the future might hold for an industry in a state of flux. by The Fold
46 min listen
The NZ film legends behind Once Were Warriors and The Convert: Film industry veterans Lee Tamahori and Robin Scholes join Duncan to discuss the unintentional political resonance of The Convert and the financial challenges facing film productions in NZ. by The Fold
42 min listen
On the redundancies at TVNZ, and the awful end of Sunday and Fair Go: Duncan Greive reacts to the shock news from TVNZ regarding proposed cancellations across its slate of current affairs products. by The Fold
17 min listen
There's more Bad News from Leon Wadham: Actor, writer and director Leon Wadham joins Duncan to discuss his career in television, film and theatre - from humble origins to directing the recently released Alice Snedden's Bad News Saves the World. by The Fold
41 min listen
Deep inside the past, present and possible futures of Newshub and Three: Newsroom co-editor Mark Jennings, formerly head of news at Three, joins Duncan for a deep dive into the past, present and possible future of the beleaguered channel. by The Fold
53 min listen
Monopod: on the sudden, shocking end to Newshub and Three as we know it: Duncan Greive reacts to the devastating news from Warner Bros Discovery regarding the future of Three. by The Fold
26 min listen
The quiet genius who connects Havoc and Jeremy Wells to Neighbours at War: Long-serving television producer Bill Kerton joins Duncan for a conversation spanning his origins in the media industry, the heyday of bFM with Mikey Havoc and Greenstone TV's 30th birthday. by The Fold
54 min listen
How an anonymous Substacker rose to oversee the online future of Newstalk ZB: Editor of Newstalk ZB Plus Philip Crump joins Duncan to detail his journey from prolific tweeter, to popular Substack author, to the head of ZB's fledgling digital hub. by The Fold
38 min listen
How to sell red meat in the age of climate change: Beef + Lamb NZ CEO Kit Arkwright joins Duncan to discuss the complex challenge of advocating for red meat in our modern era. by The Fold
51 min listen
Inside the enormous, invisible Roblox economy: Roblox game developer Alec Kieft joins Duncan to dive into the culture, economy and mind-boggling popularity of the Roblox platform. by The Fold
46 min listen
How Laneway gets it so right, so often: Laneway's Danny Rogers and Julian Carswell join Duncan to chat the past, present and future of the ever-popular music festival. by The Fold
41 min listen
The present and future of social and the creator economy: Born Bred Talent's Clare Winterbourn joins Duncan to discuss the emergence of TikTok, Instagram and YouTube as the most powerful media forces of the 21st century. by The Fold
41 min listen
Summer reissue: Noelle McCarthy on the glory days of bFM and making podcasts: Iconic broadcaster Noelle McCarthy details her career, and her recent collaboration with The Spinoff. by The Fold
50 min listen
Summer reissue: No one gets the internet quite like Embedded’s Kate Lindsay: The Fold is taking a break over summer. We'll be back soon with new episodes but, until then, here's one of our favourites from 2023. by The Fold
54 min listen
Summer reissue: The D*List is media for – not about – people with disabilities: The Fold is taking a break over summer. We'll be back soon with new episodes but, until then, here's one of our favourites from 2023. by The Fold
46 min listen
Summer reissue: The ABC’s Gaven Morris on fixing public media in New Zealand: The Fold is taking a break over summer. We'll be back soon with new episodes but, until then, here's one of our favourites from 2023. by The Fold
50 min listen
The Spinoff presents SUPERPOD 2023: SUPERPOD is back to reflect on the highs and lows of a rollercoaster year. by The Fold
42 min listen
Claire Mabey on why books are thriving in the internet age: The Spinoff Books editor Claire Mabey on the impact of the internet on the publishing industry. by The Fold
47 min listen
Monopod: on the uncertain future for TV: Duncan discusses the dangers baked into TVNZ’s dominance of the NZ TV Awards. by The Fold
29 min listen
Todd Niall on covering Wayne Brown and the Auckland beat: One of New Zealand’s greatest beat reporters, Todd Niall, joins Duncan to discuss his career, leaving RNZ for Stuff and the specific challenges of covering a mayor like Wayne Brown. by The Fold
46 min listen
Simon Denny on making huge, ambivalent artworks about the big tech era: Acclaimed contemporary artist Simon Denny joins Duncan to discuss the intersection of media, art and technology. by The Fold
57 min listen
Where has all the music journalism gone?: After spending years reporting on New Zealand music, Chris Schulz discusses the major challenges the industry currently faces. by The Fold
45 min listen

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Discover this podcast and so much more

How big data and AI are transforming out-of-home – and advertising

How big data and AI are transforming out-of-home – and advertising

Description

Titles in the series (100)

More Episodes from The Fold

Related podcast episodes