64 min listen
Substack's Hamish McKenzie on a new era of publishing
FromThe Fold
ratings:
Length:
52 minutes
Released:
Feb 14, 2021
Format:
Podcast episode
Description
In this episode of The Spinoff’s media podcast The Fold, Duncan Greive is joined by Hamish McKenzie, co-founder of Substack.
For years, the media landscape has been filled with publications making money by filling up ad space. While an effective mode of funding for the already underfunded sector, Hamish McKenzie saw an alternative. Alongside co-founders Chris Best and Jairaj Sethi, McKenzie developed Substack, an online platform for writers to send newsletters directly to paying subscribers.
In the three years since its inception, the platform has become host to some of the most well-known names in New Zealand and international journalism, including Vox co-founder Matthew Yglesias and local writer David Farrier, and some writers are making a lot of money from subscriptions.
Today on The Fold, McKenzie joins Duncan Greive to talk about a new era of publishing, driven by readers, not ads.
Learn more about your ad choices. Visit megaphone.fm/adchoices
For years, the media landscape has been filled with publications making money by filling up ad space. While an effective mode of funding for the already underfunded sector, Hamish McKenzie saw an alternative. Alongside co-founders Chris Best and Jairaj Sethi, McKenzie developed Substack, an online platform for writers to send newsletters directly to paying subscribers.
In the three years since its inception, the platform has become host to some of the most well-known names in New Zealand and international journalism, including Vox co-founder Matthew Yglesias and local writer David Farrier, and some writers are making a lot of money from subscriptions.
Today on The Fold, McKenzie joins Duncan Greive to talk about a new era of publishing, driven by readers, not ads.
Learn more about your ad choices. Visit megaphone.fm/adchoices
Released:
Feb 14, 2021
Format:
Podcast episode
Titles in the series (100)
The Fold: Sinead Boucher on reinventing Stuff – and why they are conscientious objectors to Facebook by The Fold