We’re about to get down to the nitty and gritty of behavioral science in event design! This topic will probably send every event professional into overdrive. At the end of the day, events are all about people. Events are about changing behaviors. And behavioral science teaches us about people, what they want, want excites them, and why. As such, knowing these things can be a true game-changer when it comes to event design.
And to help us dive deep into behavioral science in event design, today we welcome Nick Borelli. Nick is the founder of Borelli Strategies, and he dedicates his life and career to improving the experiences of event attendees. Through consulting and guidance, he gives event profs all the tools to elevate their professional undertakings.
Resources:
Top Event Tech Trends in 2019 – #EventIcons Episode 143
Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions
Nudge: Improving Decisions About Health, Wealth, and Happiness
Naked Statistics: Stripping the Dread from the Data
Thinking, Fast and Slow