Today's guest is Dr. Stephan Liozu, the Founder of Value Innoruption Advisors, which is a consulting boutique specializing in industrial, digital, and value-based pricing. He is the author of 14 books on pricing, including his most recent book, Monetizing and Pricing Sustainability, which he co-authored with Fabien Cros. Stephan has also written many articles on strategic pricing for the Journal of Professional Pricing. Stephan currently sits on the Advisory Board of the Professional Pricing Society and LeveragePoint Innovation.In this episode, Stephan discusses how pricing experts can lead sustainable innovation within their organizations by helping them understand the value of sustainable pricing and helping executives transform go-to-market strategies to have a sustainable impact.Links to Resources Mentioned in Episode:PricingForThePlanet, Sustainability Monetization and PricingMPS Certification: Monetizing & Pricing Sustainability by PricingForThePlanetNYU Stern Center for Sustainable Business - NYU SternTrue Price Foundation – We create standards for the adoption of True Prices----------Get your free copy of Get Ready for the Future Of Pricing with our A-Z Guide.You can access all of our Pricing Heroes episodes featuring our interviews with retail pricing experts at https://competera.ai/resources/pricing-heroes.Interested in joining a dynamic community of pricing experts? Check out the Retail Pricing Community on LinkedIn, where you will find a community of professionals sharing their expertise and discussing the latest trends.For more information about AI pricing solutions, visit Competera.ai.