Today we welcome Humberto Martínez, Co-Founder and CEO of Nerit’e.
Nerit’e is an agricultural technology startup from Aachen, Germany, which was founded in 2022 and has raised 800,000 euros in private and public investment.
Humberto is originally from Querétaro, Mexico. He moved to Aachen in 2022 together with his brother to build Nerit’e after winning the first place in the Falling Walls competition in Mexico, completing a mentoring program at RWTH Aachen University in Germany, and securing their initial funding.

Content:
02:15 Humberto Martínez and his personal mission to use technology to tackle major problems in our world today
04:30 Humberto's career which led him to shape his mission
06:40 His connection to agriculture, from his early years to the impact of COVID
09:00 The realization of the problem with soil nutrients detection
12:10 The opportunity to move to Germany together with his brother to start Nerit’e
17:15 Bringing onboard a third co-founder from Germany
19:55 Humberto's connection to Mexico and turning it into a competitive advantage for Nerit’e
23:25 Best advise for aspiring Mexican tech startup founders: fall in love with the problem

Learn more:
Humberto in LinkedIn: www.linkedin.com/in/humberto-martinezbarron
Nerit’e in LinkedIn: www.linkedin.com/company/nerit-e
Nerit’e website: https://nerite.tech
Episode page: www.mexpreneurs.com/podcast-nerite
Our supporter for this episode: www.partnershipleaders.com