Michael Katz is the author of four books, an award-winning humorist, and the founder of Blue Penguin, a company that helps professional service firms and solos talk and write about their work in a clear and compelling way. He has an MBA from Boston University and a BA in Psychology from McGill University in Montreal. In today’s episode, Michael talks about how he helps his clients. Learn more about Michael’s business at www.bluepenguindevelopment.com.  Key points include: 02:15:  Business newsletter best practices 13:41: Results that can be achieved through a newsletter  15:27: Building an email list 18:46: Newsletter management software comparison Unleashed is produced by Umbrex, which has a mission of connecting independent management consultants with one another, creating opportunities for members to meet, build relationships, and share lessons learned. Learn more at www.umbrex.com.